Currency Alliance

MARCH 28, 2023

This is to increase participation among those less frequent customers who are never going to get to a free flight, hotel stay, or iPad. Over time, loyalty currencies became more liquid, as brands in more categories sought to engage more customers with increasingly more creative promotions.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

FEBRUARY 20, 2023

Loyalty rules explained Loyalty rules are needed because different customer actions are more or less valuable to the business, and different redemptions are more or less profitable. This means that if you can vary the value of an action or price of a reward, you can optimize your loyalty program for greater customer engagement and ROI.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Avaya

JANUARY 16, 2018

This provides a tremendous capability beyond what we had even on our mobile devices, and it indicates something very important to watchful businesses: technology becomes real when it gets in the hands of the consumer. The bottom line: Companies will need to begin the digital experience in the expected ways consumers dictate.

2018 72

2018 Customer Journey Mapping Contact Center E Commerce 72

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

FEBRUARY 26, 2021

As leaders in these categories, it is our job to understand the psychology of consumers, but also the operational capabilities of our clients to maximize results from measured efforts. Nearly every function of a business should have some responsibility for building loyalty among customers.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Smith+co CX

APRIL 17, 2014

Katharine Hulls, VP Marketing, Celebrus Technologies, sums it up: “The ‘always-on, always-connected’ consumers of today are demanding more engaging and relevant content from brands and organisations. Empower your people with the information and authority to make decisions, and take action, for customers – and support them when they do.

Multi-Channel 44

Multi-Channel Hotels Banking Brands 44

ShepHyken

JULY 1, 2022

Customer service in the travel industry begins when a person reveals an interest to explore and decides to travel. Post the decision phase, the traveler has multiple touchpoints that lead to the actual travel. There are apps for almost everything, especially hotels, restaurants, attractions, and museums.

Airlines 72

Airlines Travel Hotels E Commerce 72

CSM Magazine

MAY 19, 2023

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This discipline combines aspects of design, psychology, marketing, and technology to create engaging, satisfying, and memorable experiences for consumers.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

Oracle

JANUARY 17, 2019

Unlike customer service, its similar-sounding counterpart, customer experience doesn’t focus on one particular touchpoint. It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Motivation. tours or museum visits.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map?

Customer Journey Mapping 62

Customer Journey Mapping Customer Journey Hotels Touchpoint 62

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySparrow

OCTOBER 1, 2023

It’s a way to provide instant responses and support to a large number of customers simultaneously. Online Booking Platforms : When you book a flight or reserve a hotel room online, you’re using a low touch service. This approach is ideal for customers who value the convenience of making bookings independently.

Customer Service 52

Customer Service Customer Experience Customers Travel 52

Currency Alliance

DECEMBER 4, 2023

I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement. The value generated in the coalition should have been more fairly distributed among stakeholders to drive frequent customer engagement.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Optimove

FEBRUARY 14, 2023

Today’s consumers want to interact with the brands they love 24/7; on your app, in your store, and on your social media feeds and website. Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group).

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

ShepHyken

MAY 14, 2021

She shares five rules that businesses should follow to create a great customer experience. A recent study by Oracle claims that around “ 35% of customers will be more comfortable staying at a hotel if the facility offers contactless payment.” Focus on customer journey maps. Train your employees right.

Customer Journey Mapping 87

Customer Journey Mapping Customer Experience E Commerce E-support 87

Currency Alliance

DECEMBER 17, 2019

The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. Consistency is key.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 4, 2022

When a merchant has its own loyalty program, it often runs in parallel and with little coordination to other customer acquisition channels. This siloed approach creates channel conflict, confuses customers, and leads to overall higher operating costs. Low operating costs are essential for effective loyalty incentives.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. A loyalty program should be relevant to 80% of customers. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 27, 2017

You might not think of this in the context of ´liquidity´ but the availability of seats, low switching cost, reduced border-crossing complexity, and improved airport infrastructure have all contributed to greater engagement (in traveling by air) for the mass market.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

DECEMBER 13, 2018

Greater investment to meet consumers’ insatiable appetite for experiences. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. This should happen across touchpoints: social engagement, reviews, referrals, etc. Big brands playing small.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

MARCH 30, 2022

This can produce conflicting and confusing customer experiences. It’s now fairly widely accepted that loyalty and customer experience teams must be closely aligned, but there’s work still to do on bridging customer engagement disciplines. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Optimove

JANUARY 16, 2024

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Gartner also noted that Customer-Led Marketing is becoming the predominant method.

2023 52

2023 Net Promoter Score 2012 2024 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? The answer is simple.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MAY 9, 2019

…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

John Paul

JULY 26, 2018

Concierge services are becoming accessible via connected smart-home assistants such as Amazon Alexa, and Google Home, as well as wearable devices like the 3rd Generation Apple Watch and the $3,000 wearable Android device from Louis Vuitton, the Tambour Horizon, bringing real-time convenience and connectivity to customers wherever they are.

2018 45

2018 Technology Hospitality Hotels 45

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Customer Guru

JANUARY 3, 2018

Our Chairman and Founder, Dr. Kishore Kumar, a highly qualified and globally felicitated doctor and a specialist neonatologist, saw that maternal mortality outcomes, newborn health policies, and consumer satisfaction were very poor in India. This is a macro-environmental change and consumer behavior as well.

Customer Centricity 95

Customer Centricity Healthcare Hospitality 2007 95

Currency Alliance

MARCH 21, 2019

Not only does this lead to conflicting messages being sent to the same customer at roughly the same time, but it also means the analytics module is only ever working off an incomplete subset of data. Loyalty is earned by the customer’s cumulative experiences with a brand, across all its touchpoints.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2020

To see how valuable these partnerships could be, with proper data sharing, consider a partnership with a hotel. The member may tend to buy white label goods or discount brands – and so the supermarket might assume the customer is always a low spender. Town Lodge Hotels. consumer goods (Fitbit). Musica (entertainment).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

AUGUST 16, 2019

To the majority of less-frequent customers, these partnerships are not only impersonal, but many are downright irrelevant. If you don’t fly often, you probably also don’t stay in a lot of hotels. It is with these less-frequent customers that the biggest profits lie. Others are consumer brands.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40