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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A tech background helps.

Fashion 154
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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

Improved Agent Productivity Providing agents with the necessary tools, training, and technology to perform their tasks efficiently. Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken.

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3 Ways Work at Home Is Shifting Consumer Behavior

Oracle

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

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Jewelry store marketing guide: 18 tactics to try

BirdEye

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 109
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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category.

Fashion 50
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5 CX Technologies for Modern Ecommerce Stores to Employ

Oracle

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% While consumers are hungrier than ever for goods and digital services, the level of competition in this space has never been higher, making margins tight.