Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads.

Marketing 109

Marketing Multi-Channel Events Demo 109

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

BirdEye

FEBRUARY 27, 2024

Build customer loyalty in a particular location by running targeted campaigns. You can gather this information from customer surveys, reviews, and other feedback channels like social media conversations. This allows dealerships to pick the right platforms and advertising channels and set the right marketing objectives.

Advertising 62

Advertising 2024 Automotive Social Media 62

TechSee

APRIL 26, 2021

consumers required technician assistance during the COVID-19 pandemic but are still uncomfortable allowing technicians into their homes to repair things like electronics or utilities. A majority (52%) of these consumers prefer to get remote support from customer service agents. On the other hand, call volumes are at peak levels.

Contact Center 109

Contact Center Call Center Multi-Channel Touchpoint 109

Playvox

FEBRUARY 13, 2023

With sky-high customer expectations and the increasing use of digital channels, keeping service quality high is no easy task. It requires a multi-level approach to ensure success today and in the years ahead. Qualtrics examined three key aspects of consumer loyalty to a company: trust, advocacy, and ongoing purchases.

Contact Center 78

Contact Center Multi-Channel Customer Retention ROI 78

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

inQuba

AUGUST 16, 2022

It’s business unusual, but multi-disciplinary teams are solving today’s biggest challenges. Whether consumers changed the business environment or the environment altered the customers, business leaders will agree that transformation is today’s survival imperative. For one, there has been a channel explosion. DIGITAL CONVERSION.

Multi-Channel 52

Multi-Channel Net Promoter Score Innovation Customer Journey 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales. Evolution of businesses’ CX functions.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

BirdEye

FEBRUARY 21, 2023

Whether short or long-form, video is the preferred way to consume social media content. Because of this, it’s a popular choice for both businesses and consumers. In addition to social media content creation, companies can use these channels to interact with their followers by responding to comments and messages in a timely manner.

Social Media 98

Social Media Management Multi-Channel ROI 98

Kustomer

FEBRUARY 25, 2022

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Generally speaking, businesses have always interacted with consumers using real people.

Multi-Channel 105

Multi-Channel E Commerce Omnichannel Touchpoint 105

BirdEye

NOVEMBER 20, 2023

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Kustomer

DECEMBER 21, 2021

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Generally speaking, businesses have always interacted with consumers using real people.

Customer Experience 98

Customer Experience Multi-Channel E Commerce Omnichannel 98

Oracle

SEPTEMBER 27, 2020

Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners. Using Oracle Eloqua, the Covance marketing team developed and executed a multi-channel campaign targeting the top 40 pharmaceutical organizations.

Innovation 77

Innovation Marketing Multi-Channel ROI 77

SurveySensum

MARCH 20, 2024

The primary goal of these tools is to enhance customer satisfaction , loyalty, and advocacy by understanding and addressing customer needs, preferences, and pain points. Best Features: It allows businesses to manage customer interactions from various channels, including email, chat, phone, and social media, all in one unified platform.

Customer Experience Management 52

Customer Experience Management 2024 Customer Experience Management 52

Optimove

JUNE 1, 2023

It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Customer marketing has the power to transform businesses and change bottom lines.

Marketing 52

Marketing Multi-Channel Metrics Customers 52

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. As we’ve seen in the last year, the ability to quickly adapt and tailor experiences to consumer preferences has become imperative to sustaining growth.

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Additionally, UGC can be used across multiple channels and platforms. Users gain the bonus of having their work shared through Adobe’s Instagram channel. Creating customer testimonials.

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Hero Digital

OCTOBER 16, 2018

Salesforce reports that 80% of consumers value a company’s experience just as much as its products and services, and 57% have stopped buying from a company because a competitor provided a better experience. Once companies begin growing experiences with a multi-channel approach, they enter the third phase of CX maturity.

Customer Experience 41

Customer Experience Multi-Channel Roadmap Government 41

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

BirdEye

NOVEMBER 3, 2020

Multi-location businesses often struggle to overcome the complexity and inefficiencies of using multiple applications to manage and optimize their marketing and customer experience operations. Good for a third of consumers that wish their experiences were “far more” personalized–and just as good for a business’ bottom-line.

Customer Centricity 98

Customer Centricity Net Promoter Score Touchpoint Multi-Channel 98

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? 10 proven customer acquisition strategies What is customer acquisition cost?

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Magellan Solutions

JANUARY 4, 2018

That just goes to show how essential social media is to the lives of modern day consumers like you and me, and how critical it is for businesses to pay attention to this fact. As consumers utilize their social media accounts more to connect with companies, the need for professional social media management also increases.

Social Media 56

Social Media Retail Management Multi-Channel 56

SurveySensum

DECEMBER 2, 2021

A good resource to go to for this information is the 2021 Satmetrix Net Promoter Benchmarks report (for US consumers). Based on the survey, the NPS benchmark was derived as under: 2021 Satmetrix Net Promoter Benchmarks report (for US consumers). It enables businesses to pick up real-time insights about customer and employee loyalty.

Net Promoter Score 52

Net Promoter Score NPS Multi-Channel Hospitality 52

ijgolding

JUNE 30, 2015

Now that most customers use a number of disjointed platforms to interact with companies, contact centres face the challenge of building and maintaining a consistent experience across multiple touch points and channels. We live in an age where the power is in the consumer’s hands. It’s not just about designing a complete experience.

Multi-Channel 74

Multi-Channel Customer Experience Social Media Customer Satisfaction 74

SurveySensum

MARCH 3, 2022

It not only automates the entire process of capturing customer feedback, but it also gathers it from multiple channels like website, in-app, social channels, surveys, emails, etc, and stores them in one place. You can also promote positive reviews and co-create with the customers to gauge their sentiments and loyalty.

Multi-Channel 52

Multi-Channel Feedback Touchpoint Customers 52

CSM Magazine

JUNE 16, 2023

As people’s expectations of AI-powered support grows, those who are behind the times may have difficulty keeping up, leading to a decrease in customer loyalty and income. After development, you can quickly release your virtual assistants through your customer care and electronic channels, such as the web, mobile, and messaging.

Customer Service 52

Customer Service Virtual Agent Omnichannel Multi-Channel 52

Magellan Solutions

AUGUST 16, 2021

Some 70% of consumers have used the click-to-call button in online ads. A large call volume could well be the result of a surge in telecom spam and fraud, routing issues, or an ineffective marketing strategy that is eating into your ROI and decreasing sales productivity. We make other channels accessible and convenient.

Contact Center 52

Contact Center Multi-Channel Omnichannel 2016 52