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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

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Is your brand customer first or do you just say that?

Alida

Consider a stat from a RightNow Customer Experience Impact Report : 89 percent of consumers have stopped doing business with a brand after having suffered through poor customer service. These are some pretty good reasons to make the customer the top priority in your business, wouldn’t you say? But hear me out.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Reduce Customer Churn with the Voice of the Customer (VoC)

Thematic

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence?

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Best Practices for Meeting (and Exceeding) Customer Needs

Stella Connect

There are some brands that seem to just get it, that understand customer wants and needs and are able to meet and exceed those expectations in the moment, at any given moment in time. . And what sets these customer-centric leaders apart from the rest?

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4 tips to mature your VoC programme

Thematic

There are several key factors that help move you up the VoC maturity curve: Strategy, technology & data, and internal enablement & customer centricity (culture). You have an end-to-end view of your customer experience, and you can map feedback to it. So, if it’s not tenure related, then what drives maturity?

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Free Webinar: Designing A Customer Service Strategy That Thrives in 2022

CSM Magazine

Reuters Events are inviting you to join them for the next unmissable webinar in their Customer Service & Experience Leadership series! Access exclusive insights & discussion from customer-centric leaders: Jeff Shah, VP Customer Service, The New York Times. I hope you can join us!