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3 ways of calculating the ROI of customer relationship intelligence

Alida

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. Track your functional ROI. Ongoing customer engagement results to higher research output and lower expenses.

ROI 153
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Top 10 acquisition & retention challenges for insurers in 2023

inQuba

Helping customers achieve their goals so that you can too As an insurance professional you spend a lot of time thinking about your policy holders’ journeys, especially in a business environment that has completely transformed. As an insurer, your two overarching challenges are policy holder acquisition and retention.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this? www.bautomation.com.

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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. The most loyal customers, who are sometimes the largest, are not always the most profitable. Loyalty has become table stakes in most consumer facing sectors.

ROI 40
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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. The most loyal customers, who are sometimes the largest, are not always the most profitable. Loyalty has become table stakes in most consumer facing sectors.

ROI 40
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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Bruce Eidsvik announced as inQuba President, North America

inQuba

Eidsvik brings 25-years of helping top international brands in the customer management space. Bruce has literally worked around the world helping companies build better customer experiences for their clients, including Toronto, Paris, Singapore and San Francisco. Discover more about Journey Management with these great resources.