ShepHyken

APRIL 6, 2021

Many companies struggle to provide a consistent customer experience and inconsistent experiences create distrust and causes customer churn. . Shep’s definition of amazement is simply being better than average all the time. Consistently amazing your customers is key in earning their trust and confidence in your business. .

Advertising 148

Advertising Consulting Definition Brands 148

delighted

MARCH 4, 2020

Customer Experience Management can transform your organization into one that is customer focused, giving your team a mission and values to rally behind and a process for acting on them to benefit customers. More reading on the what, where, and why of Customer Experience Management: What is Customer Experience?

Customer Experience Management 43

Customer Experience Management Definition Customer Experience Management 43

ShepHyken

JUNE 14, 2021

Actual vs. Intended Customer Experience: The Major Disconnect by Tara Sporrer. MarTech Series) Harvard Business Review found that delighting your customers doesn’t build loyalty; reducing their effort—the work they must do to get their problem solved—does. Forget Brand Loyalty. As the title implies, forget brand loyalty.

2021 95

2021 Article Customer Service Retail 95

Alida

FEBRUARY 22, 2017

Defining customer relationships is a necessary step in delivering what customers truly want—and driving business results. The Oxford dictionary offers two notable definitions of relationships : 1. We believe that the second definition is the most useful in the context of the brand-customer relationship.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Loyalty Programs 180

ShepHyken

DECEMBER 15, 2021

In case you missed it, the short definition is that skimpflation is the result of a labor shortage, some say due to The Great Resignation , and higher business costs that come from inflation and supply and demand issues. This translates to the customer experiencing a lower level of service, and in some cases, quality.

B2C 126

B2C Customer Service Training B2B Definition 126

ShepHyken

OCTOBER 26, 2020

(Ceoworld Magazine) To become truly customer-centric companies should make these 3 pillars the key drivers to creating their customer-focused strategy. My Comment: This short article focuses on three “pillars” you want to consider when driving a customer-focused organization. It’s like a three-legged stool.

2020 89

2020 Article Customer Service Contact Center 89

ShepHyken

FEBRUARY 3, 2020

6 Hot Customer Loyalty Trends Emerging in 2020 by Brad Davis. Digital Doughnut) As someone whose job it is to keep a watchful eye on what’s happening in customer loyalty, I’ve compiled this list of essential trends to keep in mind this year. Who doesn’t want customer loyalty?

Article 117

Article 2020 Customer Service Entertainment 117

ShepHyken

APRIL 11, 2022

Each week I read many customer service and customer experience articles from various resources. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Here are my top five picks from last week.

Article 65

Article 2022 Customer Service Customer Service Training 65

Playvox

FEBRUARY 6, 2024

In an era of agent turnover, budget cuts, and fleeting customer loyalty, it’s useful to explore the evolution of quality management from its traditional, compliance-focused roots to a modern, customer-centric approach.

Customer Centricity 83

Customer Centricity Contact Center Management Customer Satisfaction 83

ShepHyken

SEPTEMBER 22, 2021

Principle One: Everyone has to be in it to win it – As I mentioned above, customer service is a philosophy to be embraced by everyone. Everyone must be in alignment with leadership’s vision and definition of the organization’s culture. And, have your customers saying, “I’ll be back!” . It should be one sentence or less.

Culture 109

Culture Customer Centricity Sports Definition 109

ShepHyken

AUGUST 17, 2020

What COVID-19 Did to Customer Loyalty by Caroline Jansen. My Comment: Our customers may have changed their buying habits in the past five months since the COVID-19 wreaked havoc on the business word. How does that impact their loyalty to us? 21 Powerful Ways To Build Brand Loyalty by ShoppingGives.

Article 92

Article 2020 Customer Service Retail 92

ShepHyken

MAY 9, 2022

I like how this article makes us consider what will make the most positive impact on our customers. Three Stats That Will Change the Way You Think About Customer Loyalty Stats by Wise Marketer Staff. My Comment: You may think your customers are loyal, but they may not be. Follow on Twitter: @Hyken.

Article 67

Article 2022 Customer Service E Commerce 67

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. 78% of customers prefer immediate benefits over accumulating points.

Article 65

Article 2022 Loyalty Programs Customer Service 65

CX Accelerator

JULY 1, 2020

Even for prepared companies, this pandemic definitely battle tested the maturity of those BC plans and their digital maturity. Before Covid-19, customers chose companies that differentiate on experience, and 81% of customers switch to another brand as a result of bad customer service (American Express).

Contact Center 266

Contact Center 2022 Call Center Roadmap 266

SmartKarrot

SEPTEMBER 21, 2020

Given the choices that customers have in today’s SaaS industry, customer focus has become indispensable for a SaaS company. Gone are the days when you could anticipate customer needs and produce your offerings to succeed in the market. Customer focus service can be a competitive advantage if you have the right mindset.

Customer Focused 10

Customer Focused Culture Net Promoter Score ROI 10

ShepHyken

JUNE 20, 2016

My Comment: If you asked me to list the three of the most customer centric companies, I would have guessed two out of three correctly (and you probably would, too). Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused.

2016 78

2016 Article Customer Service Loyalty Programs 78

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity Net Promoter Score 259

ShepHyken

MARCH 5, 2018

What’s the Difference Between Customer Satisfaction and Customer Loyalty? HubSpot) Customer satisfaction is a measurement of a customer’s attitude toward a product, a service, or a brand. It’s usually measured by a customer satisfaction survey on a numerical scale. by Jimmy Rodriguez.

Article 81

Article 2018 Customer Service Loyalty Programs 81

ShepHyken

NOVEMBER 15, 2021

We just recently presented a program together on how to get the C-Suite to invest in customer service and CX. These metrics will definitely capture their attention. Ace Hardware Goes Thanksgrilling in Customer Service Strategy by Judy Mottl. What Customer Loyalty Looks Like Post Pandemic by Andy Stockwell.

Article 73

Article 2021 Customer Service Metrics 73

SurveySparrow

JULY 6, 2023

By analyzing various sources of data, like customer feedback, surveys, social media conversations, and website interactions, we can uncover crucial insights about what drives customer satisfaction, loyalty, and advocacy. These metrics provide quantifiable ways to gauge customer satisfaction, loyalty, and the overall experience.

Customer Experience 52

Customer Experience Social Media Net Promoter Score Customer Satisfaction 52

ShepHyken

AUGUST 29, 2016

My Comment: This interesting article is actually a case study of a successful company and how they connect (and do much more) with their customers. Kuiu is a hunting gear company that has a customer focused culture. The Future of Customer Loyalty is Flexibility by Jim Tierney. My Comment: This article is excellent.

2016 0

2016 Article Net Promoter Score Customer Service 0

ShepHyken

FEBRUARY 25, 2019

Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. This article makes the point that trust is a defining piece of the customer experience. It drives repeat business and loyalty. A quick read with some important reminders. It drives word-of-mouth referrals.

2019 88

2019 Article Customer Service Guest Experience 88

ShepHyken

AUGUST 13, 2018

Are You Making This Critical Connection With Your Customers to Strengthen Relationships and Drive Loyalty? Business2Community) Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.” Consider two types of loyalty; behavioral and attitudinal.

2018 72

2018 Article Customer Service Loyalty 72

CX Accelerator

JULY 1, 2020

Even for prepared companies, this pandemic definitely battle tested the maturity of those BC plans and their digital maturity. Before Covid-19, customers chose companies that differentiate on experience, and 81% of customers switch to another brand as a result of bad customer service (American Express).

Contact Center 182

Contact Center 2022 Call Center Roadmap 182

ShepHyken

FEBRUARY 26, 2023

A company’s call center is often the primary point of contact between customers and the organization. Therefore, optimizing the call center experience should be a top priority for companies that want to improve customer satisfaction and loyalty. My Comment: I’m often asked how to deliver customer service in challenging times.

Article 62

Article Customer Service 2023 Call Center 62

Experience Investigators by 360Connext

SEPTEMBER 11, 2014

My work is definitely focused on for-profit organizations and much of what I do helps largish companies make more money. “Creating fewer ruined days for customers.” They don’t care enough to invest in customer experience evaluation and improvement. appeared first on Customer Experience Consulting.

Hotels 231

Hotels Social Media Innovation Consulting 231

ShepHyken

MARCH 16, 2022

So, with that, I bring you Shep’s Law of Customer Service , which is: . For almost every bad customer experience created, there is an opposite reaction by the customer. Notice that I put the word almost in the definition. A company wants a customer to buy its product or service. They don’t come back.? .

Customer Service 121

Customer Service Customer Service Training Definition Customers 121

ShepHyken

NOVEMBER 27, 2017

My Comment: If there were four things you could do that would ensure your customers would come back, what would they be? Josh Linkner, innovation guru, shares four core ideas that build loyalty. Some of you may think these are common sense, but then think about how often you don’t experience these when you’re a customer.

2017 76

2017 Article Customer Service Loyalty Programs 76

ShepHyken

FEBRUARY 18, 2019

3 Customer Loyalty Trends for 2019 by SmarterCX Team. And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. My Comment: As long as we’re talking trends for the year, here are three trends that focus on loyalty programs. I’m looking forward to seeing how much better.

2019 62

2019 Article Customer Service 2018 62

ShepHyken

APRIL 17, 2017

Bestselling author and business expert, Joseph Michelli, shares five important basics that you must consider if you want those sought-after customer referrals. How to Drive Customer Loyalty Among Millennials by Timi Garai. Emarsys) Loyalty needs to be fun. A repeat customer may not be a loyal customer.

2017 79

2017 Article Social Media Customer Service 79

ShepHyken

FEBRUARY 20, 2017

7 Impressive Tactics to Build Customer Loyalty and Create Your Own ‘Super Users’ by Anton Kraly. Performance Marketer) There are so many customer loyalty building tactics out there. We busted through that noise found seven powerful tactics you can start using now to take your loyal customers to ‘super user’ status!

2017 85

2017 Article Customer Service Contact Center 85

ShepHyken

JANUARY 9, 2017

The best companies know what data helps them get the answers and info they need to help their customers. Building Long Term Customer Loyalty in Disposable Times by Deborah Shane. My Comment: Loyalty is about long term relationships. It starts with getting the customer to come back next time.

2017 80

2017 Article Customer Service Loyalty 80

ShepHyken

JUNE 10, 2019

My Comment: This article takes a look at four iconic brands; Trader Joe’s, Aldi, Amazon and Chic-fil-A and offers up five ways they have created exceptional customer experiences. The categories are communication, technical competence, range of services, customer focus and accessibility. Follow on Twitter: @Hyken.

Article 112

Article 2019 Customer Service Customer Service Training 112

Beyond Philosophy

JULY 12, 2016

Earl Sasser, and Leonard Schlesinger in 1994 in Harvard Business Review, and in a 1997 book by the last three authors, can essentially be explained as follows: It is a theory of business management which links employee satisfaction to customer loyalty and profitability. Customer Loyalty on the other hand has two definitions.

Connections 68

Connections Engagement 2012 Definition 68

ShepHyken

MARCH 30, 2020

4 Strategies to Gain Customer Loyalty Through Cost Savings by Chalmers Brown. CustomerThink) It’s imperative now, more than ever, to decrease costs for your customers during this crisis. Don’t cut in places that become obvious to the customer in the form of a negative experience. Follow on Twitter: @Hyken.

Article 80

Article 2020 Customer Service Loyalty 80

ShepHyken

NOVEMBER 11, 2019

(ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty. A customer just looking to pick up a carton of milk sees the layout as inconvenient.

Article 90

Article 2019 Customer Service Customer Centricity 90

ShepHyken

FEBRUARY 27, 2017

The “20th Annual Mystery Shopping Study” recognizes seven retailers who excel in customer service. My Comment: It doesn’t matter what type of business you have, there are plenty of lessons you can learn from the top customer focused retailers. Personalization Becomes an Imperative for Brand Loyalty by Jim Tierney.

2017 75

2017 Article Customer Service Retail 75