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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

The healthcare business had one of the biggest corporate turnarounds in Australian history, largely due to its commitment to customer centricity. Forrester predicted that 1 in 5 CX programs would disappear soon—mostly due to a lack of ability to demonstrate impact and prove ROI of their CX projects.

ROI 260
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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Not necessarily.

ROI 103
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Business Value and ROI of Customer Experience: The Step-by-step Guide 

Lumoa

However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. Companies receive real time feedback in massive volumes, if they only start listening to their customers. However, delighting customers more than expected doesn’t necessarily pay off.

ROI 121
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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input.

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Transforming Customer Success Into a Revenue-Generating Powerhouse

Gainsight

Using Customer Insights to Drive Revenue Riccardo emphasised the importance of using customer insights to identify expansion opportunities and, in turn, drive more revenue. It all starts with listening to your customers. These three tools work together to create a holistic view of their customer’s lifecycle.

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How customer insights can shape marketing strategies and improve customer experiences

Bold360

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

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Building A Foundation For Better Customer Experiences

Experience Investigators by 360Connext

Discloser: This article uses affiliate links to LinkedIn Learning Most companies say they want to provide a great experience for their customers. They might even proclaim to put customers first or be customer-centric.