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AI & CS: Innovate or stagnate

Totango

CS professionals have a choice: Embrace AI and harness its potential to drive innovation and growth, or remain hesitant and risk falling behind in a rapidly evolving landscape. This juncture is a serendipitous moment for AI to take a prominent role in how businesses drive growth and accelerate impact for customers.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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What does customer relationship *really* mean to you?

Alida

But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. Let’s consider the metaphor of personal relationships. Not really.

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Building customer relationships: Examples and lessons from 3 smart brands

Alida

Most companies today have a customer relationship problem. Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. Creating a close relationship grows the lifetime value of your customers.

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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

It also empowers banks to tailor targeted marketing efforts, personalized fit-for-purpose solutions, and value-added services to specific customer segments. This strategy aims to increase the stickiness of operating accounts and organically improve the overall deposit mix and volume.

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