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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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The Complete Guide to Social Media Lead Generation

Brandwatch CX

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

It can be difficult to definitively measure your brand equity, but there are a few ways to gain further insight into how your brand is doing. Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Increased ROI. Build Relationships.

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Social Media ROI – Why You Need it and How to Measure it

NetBase

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

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How to Conduct a Social Media Audit

NetBase

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

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How to leverage social shopping to maximize growth

BirdEye

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. But these platforms hold the potential to be so much more, when combined with social shopping. You can turn your social media audience into customers without them having to leave the platform at all.