Mon.Dec 02, 2019

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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

What if the return on your investment is even beyond what you were hoping? Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. And understanding, leveraging and acting on CSAT scores can absolutely help you get there. First things first. It costs five times more to sell to a new customer than to sell to a happy one.

ROI 195
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Fast Signup vs. Considered Signup – A SaaS Growth Experiment

InnerTrends

Should you encourage people to sign up right away, or is a considered signup better? How do you know which is more suitable for your business? First though, let’s look at what we mean when we discuss these two methods of bringing new people into your business. The Fast Signup. The fast signup presents your visitor with the option to sign up for your product or service as soon as they land on your website.

2015 105
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Show Me That You Know Me

Think Customers

It’s no secret that consumers want and expect personalized experiences from brands. In an increasingly data- and technology-driven marketplace, companies can’t simply predict the needs and preferences of their customers; they need to go a step further and anticipate them. Brands that take the time to learn why their customers buy goods and services—not merely what they buy—will fare the best amid evolving customer journeys, experts say.

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How to Have Successful Meetings with Stakeholders about NPS Results and Voice of Customer Insights

Wootric

As the professional responsible for customer experience in your company, you know that great UX and CX can give your company a competitive edge. You may take a customer journey approach to tracking metrics like Net Promoter Score or CSAT, gathering feedback at moments that can make or break customer loyalty. It’s your job to analyze this data to surface opportunities for product improvement and better customer relations.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A Call Center Cell Phone Policy That Actually Works

Talkdesk

I used to be a bit of a Harry Potter fangirl. When the third book in the series launched, you better believe I was at the midnight release party waiting in line for my pre-ordered copy. I stayed up long hours that summer, voraciously flipping through the pages. When it came time to go to work, I even brought my book with me, reasoning I could squeeze in some reading during the post-lunch lull.

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What Is Customer Communications Management?

Topdown

If customer communication management , or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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Agency Watch: Consistency is a Brand Killer

NetBase

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an attempt to be consistent with your marketing efforts. Here’s what to watch out for – and how to know when it’s time to change things up before you start to sink.

Brands 56
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4 Ways Smart Retailers Exceed Expectations with Personalization

Oracle

This is a preview of the ebook “ 3 Customer Experience Essentials for Today’s Shoppers “ If you’re looking to exceed expectations with customers this holiday season (and well into the 2020s), it’s not difficult. The thing is, old approaches simply won’t cut it in the “ Experience Economy ” we’re now living in.

Retail 40
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Agency Watch: Consistency is a Brand Killer

NetBase

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an attempt to be consistent with your marketing efforts. Here’s what to watch out for – and how to know when it’s time to change things up before you start to sink.

Brands 56
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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Emotion Matters According to Latest UK Forrester CX Index

Martin Hill-Wilson

The most recent UK Customer Experience Index* from Forrester breaks a three-year trend that was showing things had stagnated. The 2019 headline is a little brighter in claiming that overall customer experience has started to improve again in the UK. Tesco Mobile claimed this year’s overall top spot, deposing three-time top performer Nationwide Building Society, which fell to number four.

2019 52
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10 Resources to Improve Your Customer Retention Strategy

Gainsight

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success. Here are 10 articles and webinars that focus on the foundational aspects of customer retention and best practices to create a best-in-class customer retention strategy.

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Digital Transformation Challenges Don’t Have to Mean a Dead End

Kitewheel

How customer journey investments can untangle the digital transformation enigma. The customer journey is increasingly digital. With always-on apps, websites, ads, email, search, chat, and other digital channels becoming the main way that consumers and brands interact, this fact is impossible to ignore. For years now, businesses have been taking notice.

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Three ways to create a culture of employee-centred CX

MyCustomer

Engagement 3 ways to create a culture of employee-centred CX.

Culture 54
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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The Secrets of Default Decision Making

Grade.us

Nancy Harhut knows how to get into your head. She only uses her powers for awesome, of course. She delivers actionable insights to brands who need to stand out in a saturated marketplace, and she gets results. Need content or copy that really speaks to our most basic, most primal decision-making mechanisms? Nancy’s the woman to call. She does it through the power of behavioral science, which she’s been studying for years.

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Improving patient experience by engaging your employees

Qualtrics

When I was a chief experience officer, I often told front-line leaders to stop focusing on patient experience and invest their energy in their employees. Healthcare organizations (HCOs) have long been focused on improving patient experience. They have set up elaborate systems to listen to their patients and families, redesigned their incentive programs to align with this commitment and organized teams to improve the experience they are providing.

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MyCustomer's 10 most popular blog posts of 2019

MyCustomer

Loyalty MyCustomer's 10 most popular blog posts of 2019.

2019 41
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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Here is how to optimize your CSAT score to gain the most value. .

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to turn around […].

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Improving patient experience by engaging your employees

Qualtrics

When I was a chief experience officer, I often told front-line leaders to stop focusing on patient experience and invest their energy in their employees. Healthcare organizations (HCOs) have long been focused on improving patient experience. They have set up elaborate systems to listen to their patients and families, redesigned their incentive programs to align with this commitment and organized teams to improve the experience they are providing.

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Retailers Now Choose Commerce Tech Based on How Providers Engage, Not What They Are

Forrester's Customer Insights

Legacy suites and platforms have reinvented themselves and a new component-based model has entered the ring. Gone are the days of take-it-or-leave-it, prefab, legacy commerce suites and isolated, minimally integrated platforms. As we’ve seen business models adapt to rapidly shifting customer needs and expectations, retailers’ demands of their commerce technology models have evolved at the […].

Retail 29
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Want to boost retention? Look to community.

inSided

Two core metrics for SaaS growth and profitability are Annual Recurring Revenue (ARR) and Customer Lifetime Value (LTV). Customer Success, therefore, is all about retaining customers (i.e. reducing churn) and maximizing the average revenue that each customer generates. As we highlighted in our previous blog , it’s well understood that the cost of acquiring new customers is much higher than the cost of retaining existing ones.

Metrics 72
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Contact Center 101: What is Workforce Optimization?

NICE inContact

Optimization is one of those buzzy words that gets thrown around a lot in the contact center industry. According to the all-knowing Merriam-Webster, optimization is the “act, process, or methodology of making something as fully perfect, functional, or effective as possible.” So to state the obvious – workforce optimization from a software perspective are those solutions that directly improve and upscale the productivity, efficiency and quality output of your agents.

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5 HR Process Automation Templates You Can Use Right Now

Bizagi

HR managers spend 14 hours each week on tasks that could be automated. This time could be better spent finding, attracting and keeping the best people in your industry happy in their jobs so that they perform at their optimum level with HR process automation. Bizagi’s free process templates make it easy for you to automate day-to-day tasks that are a necessity but a drain on your time in the HR department.

Travel 52
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3 Business Development Storytelling Review Blog Posts

One Millimeter Mindset

Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business. Your focus? Client retention, instead of only client acquisition. Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development.

Blog 72
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How to reap the rewards of Experience Management

MyCustomer

This blog is co-authored by Annette Franz, CCXP, and Joakim Thorn, XM Scientist Google the term “experience management,” and you’ll find as.H 2nd Dec 2019. By Joakim Thörn XM scientist & co-foudner.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.