Fri.Oct 16, 2020

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The 3 Steps of Building a Working CX Strategy in Insurance

Feedbackly

Insurance touches a lot of aspects of a customer’s life, yet it is also one of the industries that are struggling to win customers. Source.

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9 Proven Tips to Create an Anonymous Survey

ProProfs Chat

Stella is a market researcher at a large corporation and her main priority is providing insightful data for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc…. She’s been collecting customer feedback via surveys for years but feels frustrated that results seem to be diminishing.

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How COVID-19 and technology are changing the role of marketing for credit unions

BirdEye

The following post is from a guest contributor. As member-owned financial institutions, credit unions have long been touted for their competitive interest rates, low fees, and their local branches’ ability to offer high quality and personalized service. Then along came COVID-19. Credit unions, even more so than their larger banking chain counterparts, were faced with a myriad of new challenges.

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How to Use Live Chat in Your Sales Funnel

ProProfs Chat

We’ve seen live chat in action as the customer service and support tool. But lately, it’s evolved and grown. Other than connecting with users and engaging them in real-time conversations, it can also capture qualified leads and increase conversions. And that’s just the tip of the iceberg. Live chat leveraged as a sales tool not only improves conversion but also simplifies and shortens the sales funnel.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Sell more cars with these 5 customer experience strategies

BirdEye

Buying a car is a big decision and customers want to go with the best. In the experience economy, the dealerships that win offer winning experiences at every point of the customer journey. In this article, we’ll go through five ways you can improve your customer experience , sell more cars, and grow your dealership. Why customer experience is crucial for your dealership.

More Trending

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Remote Working 2.0: Optimising Contact Centres

Eptica

Date: Friday, October 16, 2020 Author: Pauline Ashenden - Demand Generation Manager Remote Working 2.0: Optimising Contact Centres. Published on: October 16, 2020. Author: Pauline Ashenden - Demand Generation Manager Lockdowns caused by the pandemic led to contact centres switching to remote working for their agents, often overnight. But as businesses look forward the solutions they quickly put in place to enable remote working may no longer meet their ongoing needs.

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Guest Post: Customer Experience – Can It Work With Email Marketing?

ShepHyken

This week we feature an article from Alex Souchoroukof, a content writer at Moosend. He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand. The problem is that most of them don’t focus on the customer experience , which is a vital element to stand out.

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Birdeye wins gold Globee award for company of the year

BirdEye

After winning awards from Martech and G2 earlier this month, we’re happy to announce that Birdeye has just won the Gold Globee Award for Company of the Year at the 7th Annual 2020 Globee Awards®. We also won a Bronze Globee Award for business to business products. . The Globee International Awards are the world’s premier business awards program honoring achievements in every industry across the globe.

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Customer Journey Maps, Customer Success, and B2B Aftermarket Services

Middlesex Consulting

Customer Journey Maps (CSM) and Customer Success (CS) teams are two tools you should use to help grow your product and services business. This is critical because products are becoming commodities and customers are looking to aftermarket services to differentiate their commercial choices. Customer Journey Maps (CJM) According to the Harvard Business Review: “A customer journey […].

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Guest Post: Customer Experience – Can It Work With Email Marketing?

ShepHyken

This week we feature an article from Alex Souchoroukof, a content writer at Moosend. He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand. The problem is that most of them don’t focus on the customer experience , which is a vital element to stand out.

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Backstreet Boys, Zork, and Product Strategy

Gainsight

You are standing in an open field west of a white house with a boarded front door. There is a small mailbox here. And just like that, the keynote (err, I mean, game) is afoot! Two sentences and a blinking cursor was all it took to capture my imagination back when I first started leveling up in the ZORK I text-only video game. . At our first-ever Pulse for Product event, we got inspired by this idea of video games, the nostalgia of 8-bit classics, the 90s (or really any year excluding 2020 –

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3 Ways CX Leaders Can Drive Revolutionary Change

Oracle

Adapted advice from the Often Imitated podcast. Episode 1 of Often Imitated , a new Caspian Studios CX podcast presented by Oracle CX , discusses how communities drive revolutionary change, using Benjamin Franklin as an example. According to the podcast host, Ian Faison, “Benjamin Franklin used what he learned about building a community to help build a nation.” The episode also features an interview with Shari Johnston, founder of Women in Revenue and a partner at Winning By Design.

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Easy-to-use helpdesk software – Stay connected with your customers

Knowmax

Helpdesk brings all interactions into one interface and allows different. Easy-to-use helpdesk software – Stay connected with your customers.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Your Organization’s Personality

Brad Cleveland Blog

Motorcycle company Harley Davidson has incredibly loyal customers. Riders join clubs and wear Harley clothes, and some even have Harley tattoos. Many CEOs and chief marketing officers point to Harley as the holy grail of customer loyalty, and wonder what they can do to be more like Harley. The answer: don’t be more like Harley. Be more like you. Connect … The post Your Organization’s Personality first appeared on Brad Cleveland.

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Brand Move Roundup – October 15, 2020

C Space

The Brand Move Roundup – October 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Tweet. In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world.

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What is an intelligent chatbot and how it works? | Features | Advantages

Knowmax

What is an intelligent chatbot and how it works? | Features | Advantages.

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Your Organization’s Personality

Brad Cleveland Blog

Motorcycle company Harley Davidson has incredibly loyal customers. Riders join clubs and wear Harley clothes, and some even have Harley tattoos. Many CEOs and chief marketing officers point to Harley as the holy grail of customer loyalty, and wonder what … Continue reading → The post Your Organization’s Personality appeared first on Brad Cleveland.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Customer management software: The customer relativity theory

Knowmax

Customer management software: The customer relativity theory.

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The Promise (And Perils) Of Customer-Focused Government Technology Transformation

Forrester's Customer Insights

Technology transformation is a fundamental lever to change the working of government overall.

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3 Stages To Effectively Lead a Change Management Process

Vanilla Forums

It's not uncommon to face resistance or bumps along the road when looking to implement a new technology for your organization. That's why when undergoing these type of transformative projects, it’s best to create a change management strategy to set yourself up for success.

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Customer Attrition: Essential Guide to Understand, Measure, and Prevent It

SmartKarrot

70 percent of the clients churn away from a company when faced with poor customer service. In SaaS industries, customer attrition is preferably the worst nightmare they want to steer away from. Although, it might look inevitable to have a zero attrition or churn rate. Nonetheless, there are a few factors that fill the hairline gap between a failed business and a successful one.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. As such, we decided to tap industry experts for a verbal duel on the subject where the winners take home the esteemed (and priceless) prize of bragging rights and SaaS street cred. This Customer Success showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual Customer Success conference.

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Bob Kobek Vlog 4 – Data Management

Customercount

Bob Kobek's weekly blog focusing on an article written for CustomerCount by David Stroeve asking if you are collecting the right data? The post Bob Kobek Vlog 4 – Data Management appeared first on CustomerCount.

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Watch: The Fundamentals of a Marketing Plan, B2CRM News Update, and CRM Analysis

Optimove

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on the fundamentals of a marketing plan, and a deep analysis of Buy Buy Baby. All previous weekly shows All our videos on Optimove’s Youtube channel. B2C CRM NEWS Update: Yelp tagging “racist behavior” and WSJ’s Sustainability Rankings.

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Consumer Demand For Sales is Unseasonably High

Brandwatch CX

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.