Wed.Oct 25, 2023

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Customer service is a performance art. Are you Oscar-worthy?

Bill Quiseng

QUI QUESTION: Customer service is a performance art. Are you Oscar-worthy? Movie actors like Sandra Bullock, Scarlett Johansson, Tom Hanks, Dwayne Johnson, and Keanu Reeves act to be happy, sad, scared, scary, or angry. Yet, we, as the audience, believe they are genuinely real. The actors may “act their part”, but they are so good that we, as the audience, believe they are real.

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Unifying the customer experience: How Schneider Electric creates a shared vision for success

Totango

Brent Cogswell, Head of Customer Success at Schneider Electric, shares the organization’s principles and milestones for building a customer success strategy that unites the company and their customers around a shared mission. “It became our mission to get rid of the spreadsheets and bring all the data and telemetry into one tool, so customer success could control outcomes for our customers and positively affect recurring revenue and growth.

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Mastering Online Listings: Boost Visibility, Reputation and Conversion 

BirdEye

Visibility is the cornerstone of business growth and success. The easier it is for customers to find you and assess your reputation, the higher your conversion rate will be. Online listings play a crucial role in every business’s digital strategy. However, there is so much a business needs to know, monitor, and leverage to make the most of listings.

Marketing 105
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Unlocking Value in CX Development

SAP Customer Experience

The Way to the Perfect Set of Use Cases As a CX architect, I am regularly confronted with which use-cases are suitable for improving the customer experience. This question comes not only from sales staff, but often directly from the customers themselves. Companies know their business best, therefore the use-cases.

Sales 78
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Customer Sentiment Analysis: Unlocking the Intent Behind Feedback

Zonka Feedback

What do your customers really think of you? This has been a question that many businesses have been struggling with. In search of answers, organizations have tried many methods ranging from conducting surveys to monitoring online reviews. Whilst these are useful, there has never been a sure-fire way of knowing what customers truly think. That is, until now.

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The Power of Customer Feedback in Improving Website Performance

SurveySensum

Customer feedback is not merely a tool for gauging customer satisfaction. Instead, it’s an invaluable resource for optimizing your website’s performance. Indulging in open dialogue with users allows you to understand what works and what needs improvement, as observed from their perspective. This user-centric approach translates into actionable insights, helping deliver better web experiences that drive business growth and increase brand loyalty.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

The “brick and mortar” retail sector operates in a challenging environment, especially as many in-store workers are likely craving remote work opportunities. Online stores give consumers an almost limitless choice of shops to purchase from, along with the convenience of home deliveries and often competitive pricing. As a result, physical retailers must offer something truly special to entice and retain customers.

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How to Turn a Traditional Help Center into Online Training Powerhouse

Gainsight

Consumers have made it clear that customer experience reigns supreme and they’re willing to pay more for it. Part of that experience is how you train your customers. Unfortunately, old-school training tactics, namely, traditional help centers, don’t deliver the experience your customers demand. Your customers expect not only quick and efficient support but also educational resources that empower them to make the most out of your products and services.

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How to Deliver Outstanding Customer Experience in Media and Entertainment

CSM Magazine

The modern media and entertainment industry continually evolves, and customer experience is more crucial than ever. The ability to provide exceptional customer experience sets apart successful businesses in this industry. One key aspect of delivering outstanding customer experience in media and entertainment is through localization for the entertainment industry.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Marketing the Brand: Importance, Benefits, and Strategies Explained

SurveySparrow

What is the first thought you get when you hear “Just do it”? Nike, right? The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? And why is it so important?

Brands 52
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HR Onboarding Tips for Successful Customer Service Teams

CSM Magazine

In customer service, employees are the face of the company and the effectiveness of the onboarding process cannot be overstated. Proper onboarding can help employees quickly become productive members of the team, feel valued, and improve employee retention rates. This article outlines techniques and best practices for human resource (HR) managers to use to effectively onboard customer service employees.

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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Forrester's Customer Insights

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

2024 60
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SAP Labs Talk – Vision Pro and Quest 3 - hype or revolution?

SAP Customer Experience

Join us for the upcoming episode of Labs Talk: “Vision Pro and Quest 3 – Hype or Revolution?” featuring our esteemed guest, Oliver Gutzeit from SAP. This insightful discussion will delve into the impact of Meta Quest 3 and Apple Vision Pro on the VR/AR/Metaverse landscape. Furthermore, we will explore.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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DEI Skepticism Can Be an Opportunity, Says Orange County Fire Authority

InteractionMetrics

Objective DEI survey questions helped Orange County Fire Authority build its programs based on science-driven data. Former IBM CEO Ginni Rometty said, “Diversity and inclusion are not policies and programs. They have been integral to our habits, practices and purpose for more than 100 years.” True enough, DEI is so much more than a policy , it’s an approach, and a set of priorities.

Metrics 52
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5 Ways Your Customers’ Data Can Be Breached and How to Protect It

CSM Magazine

If you want to understand how to protect your customers’ data and the most common threats in 2023, read on. We’ll dive into five different ways in which cybercriminals can steal your customers’ sensitive information, and then we’ll explore how to avoid these types of attacks. 1. Phishing attacks Phishing is, undoubtedly, the most common kind of hacking technique.

2023 52
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Introduction to Braze Feature Flags: What They Are and How to Use Them

Braze

With Feature Flags, teams can better personalize experiences in their digital platforms, through better cross-functional coordination, faster product innovation, and more agile experimentation. Let’s take a closer look.

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Stop asking for five-star feedback

MyCustomer

Katie Tucker provides insights into the intricacies and pitfalls of customer feedback with an edited excerpt of her novel, 'Do Penguins Eat Peaches?

Feedback 106
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Frightfully Fabulous: What Halloween Costumes Are Trending This Year?

Brandwatch CX

Discover the latest Halloween costume trends according to social data from the most popular, the influence of pop culture, and cute pet costumes.

Culture 59
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A Day in the Life of Val D’Acosta

Uplight

I’m Val D’Acosta, a Marketing Intern working for Uplight. I’m taking a quarter off from my Electrical Engineering degree program and enjoying the time to learn more about Uplight, the energy industry, and marketing. I am also enrolled in a Software Development Bootcamp while working here at Uplight. Most of my days are spent in Read More The post A Day in the Life of Val D’Acosta appeared first on Uplight.

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How To Build Your Business Case For Microsoft 365 Copilot

Forrester's Customer Insights

Microsoft 365 Copilot’s general availability day is here. Forrester's new research can help you build your business case for adoption.

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Ask Me Anything: State of the MR Industry with Isaac Rogers

2020 Research

Isaac Rogers, President of Sago, will lead our first Ask Me Anything webinar on the state of the industry.

Webinar 52
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Forrester's Customer Insights

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

2024 58
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18 Best Satismeter Alternatives & Competitors

Zonka Feedback

Satismeter is known as a powerful customer feedback tool that enables users to give positive reviews, measure satisfaction, and keep an eye on customer response to help your business grow. The platform is great for collecting customer feedback, analyzing it, and then publishing it into a roadmap.

Roadmap 52
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The Future Of Retail: Building Physical Stores For A Digital World

Forrester's Customer Insights

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes.

Retail 55
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Five points on CMS’s first ten picks for price negotiations

Clarivate

What the White House’s initial list of drugs to be reviewed under the Inflation Reduction Act tells us about how the law could impact biopharma going forward With the naming of the first 10 drugs selected for price negotiations, the Inflation Reduction Act has moved into a new phase that promises to reshape pharmaceutical companies and other organizations.

2028 52
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.