The Circular Model: How Brands Can Drive Growth and Sustainability Efforts
Merkle
MARCH 27, 2023
Have you ever been to a car dealership? The options are endless. From leasing to used and made-to-order vehicles, the automotive industry is an expert in extending the life of their products and finding something for every customer on the lot. Outside of automotive, this circular model is growing in relevance across industries. The next frontier for this model will be in digital experiences, as it becomes a valuable and necessary strategy to capture new customer data and drive business revenue.
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