Retently

JUNE 28, 2022

Ask customers to spread their love on social media. Give them direct links and ask to share their satisfaction on social media. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Great feedback? You get what you ask for.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. He is often greeted in his hotel room with a bottle of wine and chocolates. A great experience, but for whom? He’s diabetic and doesn’t drink or eat sugar.

Brands 259

Brands Hotels Consulting Workshop 259

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. As an example, I stayed at a hotel monthly in Birmingham, Alabama, for a while.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

ShepHyken

JANUARY 21, 2024

You will love his opening story about what happened in a well-known, name-brand hotel. In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular.

2024 59

2024 Article Customer Service Workshop 59

ShepHyken

AUGUST 30, 2019

By producing valuable content and distributing it through channels like your blog, email, social media accounts, and even SMS, you’ll start to build engagement with your customers. Create Loyalty Programs with Enticing Rewards. Another excellent way to sustain customer lifetime value is to create a loyalty program.

Blog 105

Blog Loyalty Programs Loyalty Lifetime Customer 105

Customer Bliss

JUNE 6, 2017

Our conversation charts Brad’s path from consultant to Bain, to Starwood hotels and his groundbreaking work at Peloton. As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. About Brad.

Hotels 149

Hotels Social Media Consulting 2014 149

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Experience Investigators by 360Connext

APRIL 7, 2015

Never mind that they are sending emails about merging loyalty programs and becoming one airline. That’s where we’re told that the “best they can do” is offer us a hotel “distressed passenger” discount for a hotel 40 minutes from the airport. We again, did as we were told.

Airlines 307

Airlines Customer Experience Travel Books 307

Clarabridge

OCTOBER 12, 2015

Working with Clarabridge, Rotana Hotels, one of the leading hotel groups in the Middle East and Africa, overhauled their guest survey and designed a more personalized survey experience, customized to each guest’s stay. Repeat guests are given the opportunity to join Rotana Rewards, Rotana’s loyalty program. The result?

Customer Experience 75

Customer Experience Hotels Loyalty Programs Social Media 75

SurveySparrow

JUNE 28, 2023

Thus, this personal touch enhances user engagement, and increases the probability of users discovering and listening to new music, thereby fostering brand loyalty. Through its loyalty program, Starbucks rewards customers based on their purchasing habits. This provides personalized offers to encourage repeat visits and purchases.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

Up Your Service

MAY 3, 2017

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Good or bad, social media massively amplifies the word-of-mouth effect. Take hotels, which [often] don’t anticipate any future travel needs at checkout.

Hospitality 74

Hospitality Travel Brands Airlines 74

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

NOVEMBER 22, 2017

Take loyalty programs for example. I’d accrued a lot of currency with the airline in recent months so I was able to exchange from the airline account to the hotel account on my mobile. The hotel offered me a really good rate for the weekend I was there, with breakfast included. I get that. A lot of them do.

2022 45

2022 Airlines Hotels Loyalty Programs 45

ProProfs Chat

JANUARY 18, 2022

How disinterested or interested are you in becoming a member of our loyalty program? ? How would you rate your recent stay at our hotel? *5 With ProProfs Survey Maker , you can share your survey as a link via email, social media or embed it directly on your website. Extremely Unlikely. ? Unlikely. ? Undecided. ?

Definition 95

Definition Net Promoter Score NPS Loyalty 95

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. After all, isn’t that what a loyalty program is designed to do?

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

SmartKarrot

NOVEMBER 3, 2021

Keep your content clear, concise, and correct on the blogs landing pages, social media pages, and more. To keep customers invested and involved, you need to send direct communication and involve them in a loyalty program. Facebook, the social media giant, does a great game with proactive customer support.

Customer Success 10

Customer Success Brands Social Media Hotels 10

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveyGizmo

FEBRUARY 4, 2021

Loyalty programs are one method for bringing value to your customers, and to be successful need to deliver upon brand promise and build positive customer experiences. When executed correctly, loyalty programs can often cover potential losses during tougher times because loyal customers will remain customers.

Loyalty 98

Loyalty Net Promoter Score Airlines Hotels 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits. restaurant capacity.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

SurveySensum

FEBRUARY 20, 2024

Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are. Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are. Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Kustomer

NOVEMBER 25, 2021

And so, one of the things that we know is that customers, especially higher tier customers; think about airlines or hotels or other loyalty programs, have a sense of self-worth, often inflated, about how important they are to the company is really important to, even at a surface level acknowledge they’re treated differently.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

Currency Alliance

MAY 9, 2022

Our API provides a means for clients to implement their use case on any device, whether it is their website, payments terminal, mobile wallet, card-linking, POS terminals, middleware, webhooks, via live shopping, social media, third-party marketplaces, etc. There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

JULY 24, 2018

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. Since then, over 200 hotels that were not IHG have had my custom instead.

Travel 40

Travel Airlines Customer Experience Hotels 40

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

ProProfs Chat

DECEMBER 21, 2020

Social media platforms. So, what should you do when you have a bunch of customers who have been standing by your brand loyalty for years? If anything, loyalty programs are soaring. Introduce a customer loyalty program. For any business to be successful, a loyalty program makes absolute sense.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98