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My Rock, My Story: How Airbnb Uses Customer Listening to Determine Goals

Customer Bliss

In this “My Rock, My Story,” Aisling Hassell , Head of International Customer Experience at Airbnb , shares how her team works together in the customer listening process to establish a baseline before setting targets for metrics goals. Unite Your Teams to Achieve a Company-Wide Metrics Goal.

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11 steps to create a customer referral program and examples

BirdEye

To help you with choosing an option that works best for your marketing goals, we’ll share steps for starting such a program and real-life examples of successful ones. How does a referral program work? How does a referral program work? And you can determine which incentives drive the most results.

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Top 7 referral code examples for your business in 2023

BirdEye

It looks simple, but it has taken major brands a lot of time and resources to determine what works best. So let’s examine how many brands leverage referral codes for their business. Airbnb This brand has enjoyed staggering growth in just a few short years, thanks to the power of referrals. How do I give a friend a referral code?

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Power up your digital marketing: The game-changing guide

BirdEye

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

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Long-term care needed: The cure to health care’s patient experience problem

Alida

In the age of companies like Amazon, Airbnb and Apple, health care organizations are lagging other industries in customer experience. To respond to increasing patient expectations, more health care organizations are looking to retail and hospitality for inspiration on how to improve the end-to-end patient experience. Not necessarily.

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Customer-Centric Culture Barriers and Ways to Address Them

Experience Investigators by 360Connext

I recently asked one organization how they defined being customer-centric. And if we’re talking about creating a CULTURE around this idea, then that means we have to determine what makes up a culture in the first place. How can they be trusted? And that is great. It sounds great. What is Culture, Anyway? Business is business.

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

They have many uses and are important to keep a business focused on how to most efficiently make progress. They tell the story the company believes is most important – how to move products or data or distribution – from one part of the organization to the next. This is what brands like Uber, AirBnB, and Kiva did.