One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

Beyond Philosophy

FEBRUARY 27, 2017

And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly.”.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Currency Alliance

MAY 31, 2018

How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you are a manager and not an innovator. But innovation – and in particular, digital disruption – is now spelling the difference between the businesses that succeed, and those that fail. Innovation as a policy.

Innovation 40

Innovation Loyalty Travel Retail 40

Currency Alliance

MAY 31, 2018

How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you are a manager and not an innovator. But innovation – and in particular, digital disruption – is now spelling the difference between the businesses that succeed, and those that fail. Innovation as a policy.

Innovation 40

Innovation Loyalty Travel Retail 40

Gravy Analytics

MAY 14, 2019

In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design. Knowing that Coach customers are ‘Health Nuts’ and ‘Business Travelers’ might inspire new designs for gym or overnight bags.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

Forrester

JULY 1, 2015

This airline puts emphasis and resources into maintaining an improved experience for their defined priority customer - existing loyalty program members - and doesn't consider the experience for attracting new customers like me into the fold. When portfolio thinking comes into play. It doesn't work. Read more Categories: CX Index.

Customer Experience 105

Customer Experience Airlines Loyalty Programs Loyalty 105

Talkdesk

JULY 31, 2017

We see innovation happening in service, and those officers have very senior titles and very broad responsibilities. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What successful and innovative strategies do you see in customer service, and what are the common mistakes?

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Experience Investigators by 360Connext

MARCH 24, 2020

Put your loyalty program on overdrive by extending point expiration or rewarding engagement with your brand right now. Let them know that you won’t be punishing those customers who can’t travel or shop in-store right now. This moment is showing us how quickly innovation can happen for the better.

Net Promoter Score 110

Net Promoter Score Customer Journey Loyalty Programs Leadership 110

Talkdesk

JULY 31, 2017

We see innovation happening in service, and those officers have very senior titles and very broad responsibilities. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What successful and innovative strategies do you see in customer service, and what are the common mistakes?

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

John Paul

JULY 17, 2018

July 17 th , 2018 – Hong Kong – John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). A highly innovative digital self-service solution. Andrew Quake, CEO APAC John Paul.

Leadership 40

Leadership Automotive Hospitality Travel 40

John Paul

SEPTEMBER 19, 2018

The John Paul Group, worldwide leader in client loyalty and customer relations, announces the appointment of Frédéric Martinez as CEO for the EMEA region. Its vision of the customer relationship is innovative. John Paul has developed the concierge profession towards the global management of loyalty programs based on technology.

Tourism 40

Tourism Travel Loyalty Programs Financial 40

SurveySensum

JANUARY 18, 2024

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Safe travels!” Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. Your flight is on schedule.

Marketing 52

Marketing Fashion Demo Customer Journey 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc. equates to $76m USD. USD), against a £30.55m loss[ix].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

ERDM

JANUARY 8, 2018

While not at work, Rosenfeld serves as a board member for charity and academic institutions, is an instructor for the SMU CAPE Digital Analytics and Insights Certificate Program, and enjoys traveling with his family. Rosenfeld recently participated in our “ 4 Questions for Marketing Innovators ” series. Why is this so important?

Loyalty 40

Loyalty Loyalty Programs Travel ROI 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

C Space

JULY 2, 2020

Demand is coming back slowly and we’re building in enough capacity to stay ahead of the number of people traveling. There are also plans to create market-relevant operating standards to support innovation and ethical conduct. Supporters will be trying to enhance the co-branded content experience on all social media platforms.

2020 52

2020 Brands Airlines Social Media 52

Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Product innovation — innovate and adapt to market changes by checking in with your customers regarding menu changes, new hours, staffing changes, and new product offerings such as ‘ staycation ’ services.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

BirdEye

MARCH 24, 2023

A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98

2023 Return on Investment Social Media Sales 98

C Space

SEPTEMBER 21, 2020

Because we have that immediacy and are increasingly a video-first platform we saw really interesting innovations from clubs and broadcasters to try and stay connected to fans,” said Theo Luke, director of content partnerships in EMEA at Twitter. More than a quarter (25.7%) were 30 seconds to a minute long.

2020 40

2020 Brands Sports Fashion 40

C Space

JULY 21, 2020

Fast-casual restaurant operator Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings. Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We We found out from suppliers that we are one of the few people still doing innovation.” on July 21.

2020 52

2020 Brands Transportation 2002 52

SurveySparrow

JANUARY 7, 2021

52% of customers are changing their purchasing behavior, and 65% are postponing travel and purchases. Popular brands like Netflix are taking their personalization process to the next level by showing the right recommendations and innovative offerings. During this crisis, online shopping is booming massively.

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

Your customers travel through such touchpoints that result in them buying. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Thanks to digital innovation, there are numerous options for engagement channels and customer touchpoints. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

SmartKarrot

JULY 6, 2022

It’s crucial to consider your organization’s travel requirements for the workforce. Additionally, travel expenses were virtually eliminated from budgets due to the pandemic. Q 9: What is the best way to manage loyalty programs and customer feedback?

Chief Customer Officer 10

Chief Customer Officer Roadmap Customer Success Travel 10

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45