Remove its-almost-never-1-how-to-price-loyalty-rewards
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Mastering customer marketing strategies: Guide to sustainable growth

BirdEye

It’s harder for a business to stand out these days. Read further to know the key customer marketing strategies you need to improve your business’s experience, retention, and loyalty. See Pricing FREE DEMO Table of contents What is customer marketing? Watch the Free Demo Now. We don’t argue against signing on new prospects.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59
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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. Let’s get started.

Retail 94
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14 tips on how to deal with difficult customers (+ examples) 

BirdEye

It is dealing with difficult customers. It means you must try your best to make customers happy, especially when things get tricky. It’s a strategic move that affects your bottom line. It’s about turning a potentially sour situation into a win for your business. Ready to handle the hard stuff? Stay calm 2.

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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52
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Where is the new growth for restaurants?

Strativity

By the end of 2020 it was estimated that approximately 110,000 U.S. From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. It’s time to take back your margin. Here’s why it’s ending.”

2022 52