Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers are tapping into this information, using statistical modeling and machine learning techniques to craft marketing campaigns and product recommendations that hit the mark. Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Optimove

MAY 16, 2023

If you’re reading this, then chances are you’re using a CDP to optimize your marketing efforts – and we’ll bet darned good money that you’ve been reaping the rewards – right?  When it comes to marketing, GenAI can propel your efforts to a whole new level – when it teams up with your Customer Data Platform.

Marketing 52

Marketing Loyalty Programs Social Media Customer Satisfaction 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Leverage Social Media Platforms Social media platforms like Facebook, Twitter, Instagram, and YouTube are great tools for engaging with your customers.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CSM Magazine

AUGUST 21, 2023

Use customer data to tailor your marketing messages, offer personalized recommendations, and create customized promotions and offers. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

AUGUST 1, 2023

By actively seeking and analyzing customer feedback, you can gain invaluable insights into what makes your customers tick. This proactive approach not only strengthens customer satisfaction but also paves the way for long-term loyalty. But how to build customer loyalty for retail brands?

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Ask customers to spread their love on social media. That is if you put your NPS® to work. Great feedback?

NPS 148

NPS Net Promoter Score Feedback Social Media 148

SurveySparrow

JULY 18, 2023

Customer experience marketing is the key to unlocking personalized experiences, seamless interactions, and emotional connections that form the foundation of success. Customer experience marketing is a strategic approach that prioritizes creating positive interactions and relationships between businesses and their customers.

Marketing 52

Marketing Customer Experience Touchpoint Social Media 52

ReviewTrackers

JULY 11, 2018

Franchise marketing in today’s digital world can be challenging and complex. In this post, we’ll walk you through a few digital marketing strategies and tactics for each of your franchise locations, all of which can and ideally should be aligned with a broader corporate or franchisor-level strategy. Build Out Your Local Listings.

Marketing 95

Marketing Social Media Loyalty Programs 2018 95

BirdEye

APRIL 25, 2023

Use social media to promote 4. Referral marketing 10. Email marketing 11. Use social media to promote Understanding how to promote your local business on social media is critical. Start by identifying your target audience and selecting the appropriate social networks. Create a website 2.

Seminar 98

Seminar Social Media Advertising Workshop 98

SurveySensum

JULY 26, 2023

By integrating data-driven insights, advanced technology, and customization options, Nike has successfully built a loyal customer base that feels valued and understood, making it a prime example of how personalized customer experiences in retail can drive brand loyalty.

Customer Retention 52

Customer Retention Retail Social Media Loyalty Programs 52

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. Infuse your space with unique decor that ignites curiosity and becomes the backdrop for countless social media shares.

Loyalty 36

Loyalty Loyalty Programs Social Media Entertainment 36

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

SurveySensum

MARCH 6, 2024

They allow a business to form insights and help them effectively redesign their strategy for more growth and revenue, which frankly, is the core goal of every business. Using this, you can then execute the appropriate marketing strategies to maximize revenue. Think of it as a rough indicator of your site’s popularity.

Metrics 52

Metrics E Commerce ROI Return on Investment 52

SurveySensum

SEPTEMBER 6, 2023

I started by reading reviews, seeking advice from friends, and checking social media. They enthusiastically share their positive experiences through word-of-mouth, social media, and other channels. Word-of-mouth marketing drives between 20%-50% of all purchasing decisions. Not just that.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

ShepHyken

DECEMBER 30, 2019

Using Social Media to Connect with Your Most Loyal Customers by Michael A. Harvard Business Review) More and more companies have loyalty programs — and for good reason. Create a better experience for them on social media. This article includes several insights you need to avoid a customer service disconnect.

Article 111

Article 2019 Customer Service Social Media 111

SurveySparrow

JULY 23, 2023

For instance, the rise of social media and mobile technology has led to the trend of omnichannel customer experience , where businesses strive to provide a seamless and consistent experience across multiple channels. Innovation and Growth : Following CX trends can spur innovation and growth.

2023 52

2023 Customer Experience Omnichannel Loyalty Programs 52

ShepHyken

SEPTEMBER 10, 2023

How To Strengthen Customer Retention After Virality by Angus Knights (Spiceworks News & Insights) A viral moment quickly leads new and returning shoppers to the brand’s site to check out the product(s) they have seen in action from their favorite creators or influencers on social media.

Article 80

Article 2023 2028 Customer Service 80

Amity

SEPTEMBER 19, 2018

These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. So the information and resources that they receive from Marketing are a means to that end.

Marketing 97

Marketing Customer Experience Chief Customer Officer Social Media 97

SurveySensum

DECEMBER 22, 2022

Did you know Zara doesn’t spend a penny on marketing? A VOC program helps you achieve the following. Gather comprehensive customer insights from multiple channels . Optimize your marketing efforts . Launch a customer loyalty program. VOC offers comprehensive customer insights from multiple channels .

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

TechSee

MAY 19, 2021

This data can then be tapped to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. Imagine the possibilities if that same company also analyzed relevant data from the customer’s social media posts and other online reviews.

2021 159

2021 Technology Customer Service Competitive Advantage 159

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. My Comment: While the title of this article indicates a focus on privacy, there are several other topics in the article worth paying attention to.

2024 59

2024 Article Customer Service Workshop 59

Customer Bliss

JUNE 6, 2018

How do you take insights from customers and drive better decision making and better product delivery? This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Method:CRM

JULY 11, 2022

Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back. If your customer insights are accurate and your persona is well-made, you should see improved customer feedback after you implement changes.

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This helps you gain valuable insights into their preferences. So, how to do it?

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

SurveySparrow

FEBRUARY 22, 2024

Analytics and Reporting: Gaining Insights into Customer Behavior We learned about the importance of personalization, and for that, you need to analyze the customer data. Integration Capabilities: Streamlining Operations and Enhancing Insights It’s no secret that businesses need multiple tools to support their team in everyday functions.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52