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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. Guest experiences impact reputation.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Here are some of the main feedback signals: NPS Surveys Call Center Data Reviews Social Insights/Spotlight Integrated CX platforms have the power to interpret these varied, disparate signals into a unified view. Hotels can then leverage these insights to elevate guests’ experiences before, during, and after their reservation.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

Are there customer feedback insights or reviews that express product quality concerns? Encourage customers to tag your brand on social media or use specific hashtags to connect with other customers and your brand’s larger community. But be careful with these programs. Then, act on this insight!