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Unlocking Customer Loyalty in the Insurance Industry: NPS Insights

InMoment XI

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. In this blog, we will delve specifically into the UK insurance industry.

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How Marmalade Insurance has utilised customer feedback software to help improve CSAT and increase their NPS

customer sure

Marmalade Insurance, the specialist in insurance solutions for young, student, learner and young named drivers, has been providing trailblazing insurance products to those aged 17-30 since 2006.

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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. But while customer reviews have become an integral part of the ecommerce landscape and are here to stay, NPS surveys are just making their way in the DTC industry, although extensively adopted by B2Bs.

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NPS in Retail: Everything You Need to Know in 2024

SurveySparrow

This is where NPS comes into play. And yes, the numbers back it up – higher NPS scores often mean more repeat customers and growth. What is NPS in Retail? Net Promoter Score , or NPS, is a crucial metric to gauge customer loyalty and satisfaction. So, Why Does NPS Matter in Retail? Let’s not waste any time.

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Top 10 acquisition & retention challenges for insurers in 2023

inQuba

Helping customers achieve their goals so that you can too As an insurance professional you spend a lot of time thinking about your policy holders’ journeys, especially in a business environment that has completely transformed. As an insurer, your two overarching challenges are policy holder acquisition and retention.

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Authenticity Matters: Why Should You Stop Gaming the NPS Score

SurveySensum

During the call, the agent asked for a 5-star rating in the NPS survey, explaining that it impacted his monthly review and incentive. Unfortunately, this is not an isolated case of NPS gaming. While your NPS score will be high, this only gives you a false sense of growth and even damage your brand’s reputation.

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Timing is Everything: When to Send Your NPS Survey for Maximum Impact

SurveySensum

But more often than not, businesses make this common mistake while sending an NPS survey. The success of the NPS survey majorly depends on timing. Also, sending the right type of NPS survey at the right time matters a lot. Well, there are two types of NPS surveys – relationship NPS surveys and transactional NPS surveys.

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