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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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12 Qualities of Good Survey Questions

InMoment XI

Wondering how to measure survey success? Find out in this white paper by expert Dave Ensing! Contact an InMoment sales representative today to inquire about InMoment Survey Design & Data Gathering Best Practices Consulting Services. We’ve got you. What about increasing your response rates?

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Is your CX program just running in the background? It shouldn’t be!

Daniel Group

It is more critical for many reasons, but the impact on sales is an important one to keep in mind. Here’s why ; if your company has excellent CX, it drives sales. A 2022 white paper sponsored by Emplifi highlighted the importance of providing great CX and how far many companies are from achieving it.

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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

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Three Steps to Excellent CX: Measure, Manage, and Improve

Daniel Group

Three Steps to Excellent CX: Measure, Manage, and Improve. A 2022 white paper sponsored by Emplifi highlighted the importance of providing great CX and how far many companies are from achieving it. It is quite simple—Measure, Manage, and Improve. Step 1, Measure. a complaint, a sales opportunity, etc.).

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For CX success, re-evaluate your purpose

Zeisler Consulting

Notice that there’s no mention in there about revenues, sales, or market share. Given the purpose I proposed at the outset, isn’t it simply logical that sales and revenue would follow anyway? So why even bother? So how about if we readjust the expectations of CX?

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. White papers.