This Is Digital, Episode 1: The internet’s role in the rebirth of Taco Bell’s Mexican Pizza
West Monroe
OCTOBER 11, 2022
Taco Bell was a traditional QSR brand until CEO Mark King led it down the path of digital transformation. Find out why Taco Bell wants to become a 100% digitally led consumer brand – and what digital has done for its bottom line. ” And I said, “three things: digital, digital, digital.”
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