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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The Power of Integrated CX Part 3: Smartest Actions

InMoment XI

And by doing so, you’ll see rapid, proven ROI across your programme from retention, to customer acquisition, from share of wallet growth, to cost to serve reduction. A feedback type that’s grown in the last few years is social media.

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FoxMetrics For Social Media Analytics

Fox Metrics

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media.

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Unveiling Integrated CX Part 2: Richest Insights for Transformative Results

InMoment XI

Every customer comment, whether from emails, social media, or customer service interactions, can be dissected for sentiment and emotion analysis. Predicting the Future with Data Harnessing the power of richer insights goes beyond understanding the present; it involves predicting the future.

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Review Management: An Essential Component of Modern Marketing

InMoment XI

This process also often involves investing in review management services or deploying online reputation management software to track what customers are saying about your business on various review platforms and social media sites. How do you join and positively shape the conversation?

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The 2019 EMEA Social Media Market Survey Report

NetBase

Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same. And which provide the best ROI? A preview of its findings follow.

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How to Conduct a Social Media Audit

NetBase

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.