Remove use-cases api-first-loyalty
article thumbnail

Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. of Canadians speak French as a first language.

article thumbnail

Loyalty technology for the API economy

Currency Alliance

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. However, in reality, many have only started operating their monolithic applications on virtual servers, or exposed a basic API.

Loyalty 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why headless loyalty is better for customer engagement

Currency Alliance

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. This allows any component of the architecture to be modified without affecting all other components.

Loyalty 59
article thumbnail

Improving API security in loyalty and travel systems

Currency Alliance

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were matters of procedure and staff training – which are clearly important – but many were technological vulnerabilities which can be avoided by using modern tools and systems.

Travel 52
article thumbnail

The benefits of a SaaS Loyalty Points Bank

Currency Alliance

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. First, I explain the core functionality of the points bank and how this varies in different generations of the software.

Banking 52
article thumbnail

Headless loyalty enhances composable commerce

Currency Alliance

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52
article thumbnail

8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59