Remove why-is-digital-marketing-better-than-traditional-marketing-for-customer-retention
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Why Is Digital Marketing Better Than Traditional Marketing for Customer retention?

CSM Magazine

Historically, traditional marketing techniques have been widely successful in promoting businesses and convincing new and existing customers to buy more products. Nevertheless, for the last few decades, an alternative method of advertising products and services has been steadily rising in popularity — digital marketing.

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Digital Experience: Meeting Customer Expectations

InMoment XI

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

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CX 101: Demographic Segmentation

InMoment XI

Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.

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Total Experience Strategy: Everything in the Contact Center Altogether, All At Once

BlueOcean

At Blue Ocean, we have long held the position that the customer experience and the employee experience are inextricably linked. We’ve said it so often it’s become cliché, but we stand by the concept that happy employees make for happy customers, and in outsourcing, happy customers make happy clients.

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Crafting the Best “How Did You Hear About Us?” Survey

Retently

Are you wondering which channels are effectively leading customers to your business? surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys go beyond being a mere item on your marketing checklist. How did you hear about us?”

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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.