September, 2022

Remove marketing-customer-success
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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 493
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How to Use Survey Templates to Drive Your Customer Feedback Efforts

InMoment XI

Have you ever needed to get information from your customers, but weren’t sure what the best way to get it was? As you know, surveys are a great way to gather data from customers, do market research, and understand how the public views your brand. Or maybe you’re curious to understand how customers feel about your latest product?

Feedback 260
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Why Customer Success and customer education are your BFFs in uncertain times

ChurnZero

This is a guest article by Andrew Brown , content marketing manager, Northpass. . Searches for customer retention peaked in early 2022. . Searches for customer churn neared their all-time high around the same period. . Companies couldn’t rest on their laurels; it was hold onto their customers or float into the abyss. .

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Omnies 2022 Winners & Honorees: Congratulations to the Leaders in Customer Engagement

Blueshift

One of the best parts of my role as product marketing manager here at Blueshift is partnering with our customers and shining a light on the moments of joy they build for their customers. All our 22 winners and honorees demonstrated success in customer-centric, AI-powered campaigns across marketing channels.

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The 2023 Customer Experience Management Value Index

Verint is named an Exemplary Leader in the 2023 Customer Experience Management Value Index by Ventana Research. In the complex ecosystem of CX tools developed for disparate use cases, metrics, and processes, Verint ranked as Exemplary through thorough analysis of product and customer experience in the Index.

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Customer Success Playbook Tips: Five Proven Tactics

Totango

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. Then we’ll consider the benefits of using success playbooks. What Is a Customer Success Playbook?

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12 reasons Customer Success teams need training

ChurnZero

In the business landscape today, Customer Success is a bit of an outlier. It’s newer when compared to more established departments like sales and marketing. One other thing that makes Customer Success particularly unique in an organization: formal Customer Success training, or lack thereof.

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CCO + CMO: A Winning Partnership for Accelerated CX Growth

Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. How the CCO can improve CX and drive advocacy. Download the ebook now!

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. How do customers see community as a solution to their customer experience expectations?

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Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. On Tuesday, June 21, at 12pm ET, join us to learn: The key element of a successful program. Common pitfalls.

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CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

With this paradigm shift in buyer behavior, the partnership between the Chief Customer Officer (CCO) and Chief Marketing Officer (CMO) has become critical for organizations. How to effectively engage and optimize your customer experience. In this session we will discuss: The emerging importance of advocacy in the buyer journey.

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Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Building products is a team sport and involves everyone working together to get the right products to market faster. Listening to the voice of the customer (VoC) and utilizing product feedback and ideation are some of the most effective ways to do just that. Register to learn: What is product excellence?

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Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. How marketing to customers generates revenue.