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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester's Customer Insights

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

2002 27
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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

Leslie’s work involves partnering with stores that have chosen Citi as their private label and/or co-brand card provider. She and her team ensure that the customer experience journey and shopper experience is reflective of the retailer’s brand and ethos. Good Customer Experience Starts With Your Internal Culture.

Culture 147
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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52
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Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?

Beyond Philosophy

When I was writing my first book, Building Great Customer Experiences , back in 2002, I interviewed a source from BMW who said something I never forgot: “We don’t have any ‘Only-ers’ in our organization.” These parts influence your customers’ perception of your Customer Experience and brand.

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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

Last year, Forrester published the Customer Experience Index, China 2015, ranking 60 brands for their performance in Customer Experience. According to APAC Insider , Forrester concluded that no brand was doing an excellent job there yet. However, China does have social media; it’s just their brand of it. Billions of them.

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4 CS Leaders’ Predictions for the Future of Customer Success

Gainsight

As we stand at the cusp of technological advancements and evolving consumer expectations, it’s imperative to glean insights from those at the forefront of driving CS forward. I managed my first portfolio of accounts starting in 2002, so if I am doing my math correctly … a lot of years. What’s changed: What hasn’t changed?