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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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14% of Zappos Staff Quits (Which is Just Fine for Employee Engagement)

PeopleMetrics

That number might seem shocking at first glance, but in terms of employee engagement strategy , it’s not so bad. They’re built on customer service, and they’re a common reference for customer-centric discussion. Zappos even paid employees to quit after training as early as 2008. Want more about employee engagement?

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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes!

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

Influencing Marketing Strategies and Product Development Online reviews help businesses find product deficiencies and customer needs. All these steps create customer-centric business practices for a more democratized market. Addressing Negative Reviews A negative review can drive away 40% of potential customers.

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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). But renewing a product automatically without checking with the customer is a horse of different color, isn’t it? You could argue that it puts the needs of the organization above the customers. I would counter with this: if you make it easy to opt-out, then you are still serving the customers.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Another thing that this email makes evident is the witty and engaging tone of voice that Netflix adopts when communicating with customers. By inserting humor , wit, and enthusiasm into their customer interactions, Netflix shows that they are not only listening to customers but also engaging with them on a personal level.

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