Remove 2015 Remove Brands Remove Customer Centricity Remove Innovation
article thumbnail

10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Leaders of all types of organizations began to walk the talk around improving their customer experience. Are you ready to make 2015 even better? 5 Customer Convenience Considerations (Before You Change Anything!). Before you start innovating, remember what customers want, and how to deliver it on their terms!

2015 300
article thumbnail

The Future of Brand Building is Customer Centricity

C3Centricity

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer-Centric Marketing: Align for Growth

ClearAction

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Second Layer: Consistency.

article thumbnail

Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience.

article thumbnail

Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Letting customers call the shots. Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint.

Brands 266
article thumbnail

Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

article thumbnail

Parature Extends “//oneweek” to Its Partner Ecosystem with Customer Service Innovation Awards Contest

Tricia Morris

For everyone who was customer service when customer service wasn’t cool, we have arrived. Customer service and customer-centricity is definitely cool now. In the new 2015 State of Multichannel Customer Service Report , 98% of U.S. Read more about the app here.).