Remove 2016 Remove Customer Engagement Remove Customer Experience Remove Customer Journey
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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4 reasons why customer experience programs fail (and how to avoid them)

Alida

Failing customer experience initiatives are keeping business leaders up at night. According to an Accenture-commissioned study by Forrester Consulting, only seven percent of business leaders think that their company’s shopping experience exceeds customer expectations. Improve the customer journey.

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The three key learnings from CXFS 2016

OpinionLab

It was a really interesting event with some great content from some of the brightest customer experience experts at the biggest brands in the financial services industry. Working backwards with the end goal in mind provides an opportunity to improve the customer journey. 2) Become a story teller.

2016 79
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Accelerating the Customer Experience post-COVID

Lumoa

In any case, customer experience used to be the largest way to differentiate your brand among the turbulent sea of competition. A positive customer experience comes down to making a customer feel valued during every experience , whether that’s offering delayed payments, incorporating free features, or simply remembering their name.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Contact Center Satisfaction Negatively Impacting the Customer Experience by Andrew Berger. Telecompetitor) Contact center satisfaction has worsened over the last two years despite investments in new customer engagement channels, according to new market research released by BoldChat. Take Starbucks as an example.

2016 122
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4 Features Your Digital Customer Engagement Platform Must Have

Totango

Many companies still use “old school” methods of customer growth and don’t know how to update their customer engagement platforms and practices. And for those who are looking to modernize in order to compete in today’s customer-centered economy, there are a lot of customer engagement platforms to choose from.

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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey. 2) CX is a business priority.

2016 98