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5 Ways to Create a Better Customer Experience for 2016

Experience Investigators by 360Connext

89% of customers will decide based on customer experience in 2016. How can you create a better customer experience now to compete in this changing marketplace? You need to understand the customer journey of today. And they’re making decisions because of it. You can’t improve on […].

2016 303
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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Five Powerful Employee Feedback Tips for Customer Experience Leaders

InMoment XI

Companies often focus solely on customer experience, forgetting the actual driver for an excellent customer journey – their employees. According to the 2016 CXEvolution study by MaritzCX, “customer-centric companies are three times more successful at driving significant financial improvement and.

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Five Questions To Answer for Customer Journey Mapping Success

Heart of the Customer

Successful customer journey maps drive customer-focused change like improving customer experience, developing a new way to deliver value to customers, or reducing the cost to serve current customers. The reason? The reason? A lack of action […].

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. We agree and believe that customer experience is a reflection an organization’s culture and operating processes.

2016 91
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Customer experience is mired in mediocrity

Alida

Customer experience is middling at best, and that’s troubling for brands. Forrester’s 2017 Global Customer Experience Trends report found the vast majority of firms in digital and traditional retail, banking and insurance around the world only earned the research firm’s Customer Experience Index (CX Index) score in the “OK” range.

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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Many things contribute to a poor customer experience. But the performance of an ecommerce app or website, in the digital domain and how that ecommerce experience translates into the physical domain across all channels, are within the realms of a brand’s responsibility. So, what does it take to get the customer journey right?