2016 Customer Journey Innovation ROI 
Alida
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.
Alida
NOVEMBER 25, 2016
In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.
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Alida
MARCH 21, 2018
Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Meanwhile, Alliant Energy’s Net Promoter Score increased by 88%—growing from 17 in 2014 to 32 in 2016.
Alida
SEPTEMBER 30, 2016
Online communities have measurable, proven ROI. A University of Michigan study found that customers spend 19 percent more after joining a company’s online community. Sixty-one percent of research companies now use online communities , according to the Q1-Q2 2016 Greenbook Industry Trends (GRIT) report. TWEET THIS STAT ).
Alida
JANUARY 19, 2017
Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. As a result, the average selling price of activewear apparel dropped by nine percent in the first quarter of 2016. Using customer intelligence to improve the in-store experience.
Amity
FEBRUARY 2, 2016
Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?
Alida
JULY 11, 2018
Insight should be a springboard for better product design, better communication and better innovation. Daniel reiterated that insight should be a springboard for better product design, better communication and better innovation. As for ROI, Joel said there are different ways of measuring the contribution of the research team.
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