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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54
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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.

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article thumbnail

Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48
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Market research as a profit center: How smart companies use customer feedback to generate revenue

Alida

At the 2016 Customer Intelligence Summit , two innovative brands shared how they’re taking advantage of this trend. Build thought leadership and brand awareness. Find ways to boost your partners’ ROI. To convince other companies to pay for customer intelligence you’ve gathered, you need to demonstrate tangible ROI.

Marketing 235
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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. How smart brands measure customer intelligence ROI. Virtually all industries saw some form of consolidation in 2016. RELATED RESOURCES. RELATED RESOURCES.

2017 0
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Honorees Announced for the 2016 Marketing Hall of Femme!

Natalie Petouhof

Tweet Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! On April 8, 2016, we’re celebrating all of their outstanding achievements and more. New this year, the event features a Leadership Summit in addition to the Awards Luncheon.

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Customer defection: Prevent it in three quick steps

Customer Bliss

As we all know, though, customer defection does happen — and often it happens because of unclear issues around that same leadership. In a large, enterprise-type organization, your culture is modeled and driven by the behaviors of your senior leadership team. Preventing customer defection: Align the leadership team.