Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. By putting more emphasis on a customer-centric approach, strategic business growth has moved into the area of Experience Marketing. What is Experience Marketing?

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

Maru Group

NOVEMBER 2, 2018

In the wake of the Autumn statement, consumer’s confidence in their personal finances remains low as just 1 in 4 (26%) feel that their own economic situation has improved in 2018. 2018 has been a difficult year for consumer businesses – especially in the retail market where store closures and restructures have almost become the norm.

Customer Experience 149

Customer Experience 2018 ROI Travel 149

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. Published on: November 07, 2018. Customer insight is too vital to business success to be trapped in silos.

Customer Insights 66

Customer Insights Insights E Commerce Social Media 66

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same.

Social Media 53

Social Media 2019 Marketing ROI 53

Oracle

SEPTEMBER 19, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. In this session, gain insight into the investments and product strategy that will shape the future for sales and service.

2018 49

2018 Sales Roadmap Loyalty 49

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Grin Blog.

2018 47

2018 Blog Article Marketing 47

CloudCherry

FEBRUARY 3, 2019

So, you put your Marketing hat on and realize that it’s going to take 3-4 smart lists, a quick data cleanse, a new field with picklist values, and a nested smartlist with complex and/or criteria. Marketers, are more responsible for customer data than ever before. Or Marketers wondering, “Why is that email not performing well?”

NPS 150

NPS 2018 Marketing Customer Journey 150

CloudCherry

DECEMBER 1, 2018

Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. 90% of consumers find personalization appealing , according to a 2018 Epsilon study. Absolutely not.

CEM 186

CEM ROI Metrics 2018 186

Alida

DECEMBER 20, 2017

Here’s a look at the stories that researchers, marketers, innovators and CX professionals were talking about this past year. Subscribe to the Vision Critical blog newsletter for more stories like these in 2018. Insight-driven businesses take off. According to Forrester, insight-driven businesses are on track to steal $1.2

2017 154

2017 Retail Insights Innovation 154

Oracle

MARCH 20, 2018

Over the past decade and a half, Mack has grown exponentially along its digital marketing journey, making strides to get closer to the customer. Attending Oracle Modern Customer Experience 2018? Here are some of the ways Mack’s digital marketing strategy has evolved. No centralized marketing or prospect database existed.

Marketing 60

Marketing Social Media 2018 ROI 60

CloudCherry

NOVEMBER 13, 2018

Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. 90% of consumers find personalization appealing , according to a 2018 Epsilon study. Absolutely not.

CEM 170

CEM ROI Metrics 2018 170

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 64

2020 Marketing Social Media Advertising 64

Wootric

DECEMBER 21, 2018

These are the articles that resonated the most with our readers in 2018. At Wootric, we aim to give you the best tools and content to make CX management about insight, action, and ROI. Here at Wootric we pride ourselves on providing information about trends and best practices that can help our CX champions shine.

Net Promoter Score 56

Net Promoter Score 2018 Blog Article 56

Grade.us

NOVEMBER 29, 2018

You own a business, plan on bootstrapping your own small business marketing efforts, and don't want to get deep in the weeds? It’s easier than ever for small business owners to take their marketing into their own hands. This list of 2018's top resources is here for you. The Best Small Business Marketing Blogs. No problem.

2018 32

2018 Blog Article Marketing 32

Eptica

JULY 25, 2018

Date: Wednesday, July 25, 2018 Author: Taoufik Massoussi - Product Manager & Head of AI Why traditional VoC metrics don’t deliver the insight you need to succeed. Published on: July 25, 2018. This delivers real, measurable ROI from VoC programs.

Net Promoter Score 50

Net Promoter Score Metrics Insights Average Handle Time 50

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Instant rewards. Gamification, for instance.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Increasingly, the insights gathered from social marketing have begun to have a much greater impact on how the broader organization operates.

ROI 40

ROI Social Media 2019 Advertising 40

ReviewTrackers

JULY 23, 2018

7 Social Media Marketing Strategies to Drive Results . Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs? You could argue that posting content is the part that’s most fun and exciting when it comes to marketing your business on social media. Identify your goals.

Social Media 63

Social Media Marketing Multi-Channel ROI 63

Optimove

NOVEMBER 28, 2019

This year’s research database – while statistically significant with more 750K customers and almost 950K orders placed between Thanksgiving and New Year’s Eve of 2018 – focused on retail brands only, to pinpoint more relevant holiday shopping behavior. The Insights. repeat customers’ ?average number of items per order?was

2018 82

2018 2017 2016 Retail 82

ShepHyken

SEPTEMBER 7, 2018

If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI. A review program. This is a problem for vendors.

Blog 81

Blog Demo 2018 Reference 81

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” ” 5. . Faulty CXM Trajectory.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Eptica

FEBRUARY 13, 2019

Author: Taoufik Massoussi - Product Manager & Head of AI One of the biggest challenges for Voice of the Customer (VoC) programs is ensuring that they deliver tangible ROI for a business. Put these together and it is vital that VoC programs deliver real ROI if they are to continue to win investment and drive improvements.

Net Promoter Score 62

Net Promoter Score ROI NPS 2019 62

SurveySensum

MARCH 26, 2024

Now, to effectively harness the power of customer feedback, you need a robust customer feedback tool to create surveys, gather and analyze thousands of feedback, and derive actionable insights from it. But the challenge is, with so many tools in the market, which one should you go for? The paid subscription starts at $99 per month.

2024 52

2024 Feedback E-support 2023 52

SurveySensum

MARCH 26, 2024

Now, to effectively harness the power of customer feedback, you need a robust customer feedback tool to create surveys, gather and analyze thousands of feedback, and derive actionable insights from it. But the challenge is, with so many tools in the market, which one should you go for? The paid subscription starts at $99 per month.

2024 52

2024 Feedback E-support 2023 52

Grade.us

NOVEMBER 16, 2018

Digital analytics are essential to measuring your marketing efforts. They can help you gain insight into what's working and what's not. 2018's Best Digital Analytics Blogs. Blast Analytics & Digital Marketing Tips. 2018's Best Digital Analytics Articles. B2B Marketing Analytics is Broken.

2018 29

2018 Blog Article Measurement 29

Optimove

DECEMBER 13, 2018

A Customer Data Platform or CDP (AKA Winner of the “Buzzword of The Year 2018” award) is defined as “a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages ” ( Source ). friend) more pain than joy.

ROI 56

ROI Metrics Measurement Insights 56

West Monroe

JULY 30, 2023

The mid-market is the center of discussion across the industry as volatility and deposit outflows heighten following the fallout of Silicon Valley Bank and First Republic. Targeted data insights will enable banks to proactively identify potential weaknesses, withstand uncertain market conditions, and capitalize on opportunities for expansion.

Banking 52

Banking 2023 Multi-Channel Financial 52

Magellan Solutions

JUNE 1, 2021

If you are interested to know more, in this article we’ll give you an insight how non-voice are leading the way in reshaping call centers as we know it. More than that, it is a low cost marketing and customer service tool to help you expand your reach, build trust and create a community. It makes marketing easy.

Customer Service 52

Customer Service Social Media Call Center 2025 52

Oracle

FEBRUARY 21, 2019

On March 20, 2019 at Oracle Modern Customer Experience in Las Vegas, the 13 th annual Markie Awards ceremony will take place, where winners in 14 categories of marketing and customer experience excellence will be announced. “The Apex Award for Best Overall Customer Experience (Marketing, Sales, Service & Commerce)” Finalists.

2019 75

2019 ROI Hotels Financial 75