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Takeaways from CEM Asia 2018: Quantifying the Impact of CX

CloudCherry

On September 27th, I had the great pleasure of moderating a panel at CEM Asia attempting to answer the question: How do business leaders quantify the ROI of CX? For Raju, measuring customer experience over the customer journey has provided the necessary insight for calculating ROI. Here’s what we learned.

CEM 170
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Takeaways from CEM Asia 2018: Quantifying the Impact of CX

CloudCherry

On September 27th, I had the great pleasure of moderating a panel at CEM Asia attempting to answer the question: How do business leaders quantify the ROI of CX? For Raju, measuring customer experience over the customer journey has provided the necessary insight for calculating ROI. Here’s what we learned.

CEM 150
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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54
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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48
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Reviewing 2018 – our top 10 blog posts from the year

Eptica

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. At the Eptica blog we’ve looked at all of our posts from 2018 and come up with a top 10 of the most popular and topical, based on the number of views, comments and general feedback.

2018 89
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Why it is time to calculate the ROI of VoC programs

Eptica

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Published on: March 28, 2018. What is needed is to take a more holistic approach that moves past simple insight (the who, what, when and where), to look at why customers are behaving in particular ways.

ROI 65
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12 takeaways from the 2018 Customer Intelligence Summit

Alida

People from VMware, Twitch, Jam City, Red Bull and Cleveland Clinic have been able to drive ROI by delivering insight that improved marketing campaigns, product development and the customer experience. The Shopper Insights team at the company has earned the right to lead the organization by delivering insight that drive revenue.

2018 145