Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Connections 42

Connections 2018 Brands Healthcare 42

Oracle

SEPTEMBER 4, 2019

As Hurd said at ModernCX 2019 , “The customer doesn’t delineate whether I’m engaged with you on the web versus when I’m engaged with you on the phone or in person. Omnichannel strategies are key to a connected customer experience. Two spaces in particular stand out in 2019: email and live chat.

Connections 71

Connections Customer Experience B2C 2018 71

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. According to a John Lewis spokeswoman, “Our ads always deliver an excellent return on investment at a time of year that is critical for us, generally delivering 20 times the return on our original spend” Ideal Christmas ad of 2019.

Advertising 52

Advertising Connections Return on Investment 2019 52

ShepHyken

FEBRUARY 25, 2019

Entrepreneur) Every brand touchpoint is important. Every interaction is a chance for your employees to communicate the experience that your brand provides. Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. CX is for retail brands, as in B2C.

2019 88

2019 Article Customer Service Guest Experience 88

Oracle

APRIL 1, 2019

Today, the omnichannel customer experience (CX) is quickly evolving into the core brand CX. Brands designing and delivering their omnichannel customer experience have more opportunities to get their CX right. Omnichannel is the new minimum threshold for brands.

Omnichannel 108

Omnichannel 2019 Customer Experience Touchpoint 108

Lithium

DECEMBER 28, 2020

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? Right now, Khoros customers can leverage the platform to deliver a fully connected customer journey.

2019 52

2019 Engagement Social Media Roadmap 52

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. MWC Barcelona 2019 Self-Service Sessions not to be missed. In a nutshell.

2019 95

2019 Innovation Telecommunications Events 95

Maru Group

DECEMBER 16, 2019

Amazon and Aldi crowned most effective UK Christmas ads of 2019. ” The ideal Christmas ads of 2019. All three of these ads managed to connect with people emotionally – analysis shows that the ads implicitly captured consumer attention and created a sense of enjoyment. Branding must play a key role.

Advertising 52

Advertising Connections Return on Investment 2019 52

CSM Magazine

NOVEMBER 19, 2018

Sabio’s Chief Innovation Officer, Stuart Dorman highlights what he sees as the 10 key CX technology trends that will shape successful customer experiences during 2019 and beyond. 10 Key CX Technology Trends for 2019. Expect 2019 to see this trend accelerate, particularly as we see the trust agenda escalating in today’s post-GDPR world.

2019 88

2019 Customer Experience Social Media Innovation 88

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. What netnography in 2019 offers is more than a buyer persona based on demographics and assumptions.

2019 71

2019 Engagement Entertainment Sports 71

Oracle

FEBRUARY 5, 2019

In honor of Valentine’s Day this month, I asked some of the most brilliant CX thought leaders about what they LOVE about CX in 2019, and where practitioners should focus their time and attention. What CX Leaders LOVE in 2019. My wish for 2019 is to have leaders put their skin in the game. And, I’ll do you one better.

2019 92

2019 Customer Experience Leadership Webinar 92

ChurnZero

JANUARY 4, 2019

Let’s talk 2019 predictions. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019. In 2019, not only will this trend increase, it will become much more mindful.

2019 73

2019 Customer Success 2018 Chief Customer Officer 73

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth. Pool parties.

Brands 95

Brands Marketing Travel 2019 95

Oracle

DECEMBER 12, 2019

The business world’s relentless focus on customer experience (CX) continued around the globe in 2019, and CX experts and business leaders captured their experiences in thought-provoking customer experience quotes. Emotional connections are the core of your CX increase gross margin and sales growth. CX as one connected process.

2019 58

2019 Customer Experience Competitive Advantage Customer Care 58

ShepHyken

MARCH 3, 2019

4 Brands That Mastered the Omnichannel Experience by Erin Ollila. Smarter CX) Take a look at how 4 brands are mastering omnichannel customer experiences across different industries. Here are four short case-studies from four recognizable brands that may give you a few ideas on how to leverage omnichannel.

2019 94

2019 Article Customer Service Omnichannel 94

ShepHyken

AUGUST 12, 2019

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. A good CX that connects emotionally will customers to become loyal. Why brands must prioritize the happiness of millennial shoppers by Derek O’Carroll. Well, that’s a bold (overtly general) statement. Follow on Twitter: @Hyken.

2019 97

2019 Article Customer Service ROI 97

Oracle

NOVEMBER 27, 2019

From transformations in customer service technology and grocery shopping, to social media shopping and changes in the delivery and brick-and-mortar experience, here’s a look at innovations reshaping retail in 2019 and beyond. Retail innovations are changing how consumers connect with brands. The future of retail.

Retail 74

Retail Innovation 2019 Multi-Channel 74

Oracle

JANUARY 16, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Modern CX 2019? Getting Personal: Brands Discuss their Distinct Paths to Unify Sales & Service.

2019 60

2019 Sales Customer Experience Events 60

Oracle

FEBRUARY 12, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Oracle Modern Customer Experience 2019? Storytelling is a very powerful way to connect with customers.

2019 71

2019 Customer Experience Events Sales 71

Kitewheel

JANUARY 4, 2019

This transformation has given us a clearer picture of the path customer journeys will take in 2019 and how we can best support the changing landscape. Kitewheel also saw a surge of interest from brands and agencies in markets that are just beginning to bring customer journeys to life. Key Customer Journey Trends in 2019.

Customer Journey 45

Customer Journey 2019 2018 Customers 45

Oracle

DECEMBER 24, 2019

This 2019 holiday shopping season, brands are tapping into the power of emotion to connect with customers and build customer loyalty. John Lewis is a 150+ year old British department store brand with 50 stores across the United Kingdom. It topped a 2017 customer survey of brands for perception of quality and reputation.

Loyalty 55

Loyalty Brands 2019 Advertising 55

Experience Investigators by 360Connext

OCTOBER 17, 2018

Engagement means connecting their daily duties with the bigger vision, every day. Engaging customers means connecting with them emotionally. Loyalty is not granted generationally based on what brands our parents used. I’m really excited to be a part of Customer Contact Week as they celebrate 20 years in 2019!

Leadership 283

Leadership Culture Customer Centricity 2019 283

ProProfs Chat

JANUARY 10, 2019

A robust customer service strategy helps your brand increase its customer base and also keep its existing ones delighted. Here’s a list of top nine customer service trends you need to watch out this 2019: #1: Self-service – The New Mantra! But is that all you aim to offer in 2019 too? 3: Make Your Brand More Proactive.

2019 77

2019 Customer Service Omnichannel Social Media 77

Customer Bliss

FEBRUARY 19, 2019

Make memory creation the currency of your brand. A post shared by Jeanne Bliss | CustomerBliss (@customerbliss) on Jan 4, 2019 at 12:12pm PST. The emotional response we have to delivering a positive memory for someone becomes our reward for putting ourselves in the path of giving someone joy or relief or caring, and it is addictive.

Brands 208

Brands Hospitality Chief Customer Officer Return on Investment 208

Oracle

JULY 1, 2019

In a new video with a strong message, Jay Baer, customer experience expert and founder of Convince & Convert, explains that to keep up with these new standards, companies must be truly connected internally. Great and memorable customer experiences are created from internal connectivity. Copyright © 2019 Oracle.

Connections 50

Connections Customer Experience 2019 Customers 50

Joe Rawlinson

DECEMBER 18, 2018

In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. You need to step out of your ‘comfort zone’ as an ecommerce brand and become a source of valuable and helpful content, not only product catalogs. Make your emails better but fewer.

2019 92

2019 Marketing Omnichannel Travel 92

ShepHyken

DECEMBER 30, 2019

Using Social Media to Connect with Your Most Loyal Customers by Michael A. Good, the Bot and the Customer Experience: Five tips for brands looking to embrace AI-driven customer service by Arun Mani. ITProPortal) Tips for brands looking to embrace AI-driven customer service. Here are my top five picks from last week.

Article 111

Article 2019 Customer Service Social Media 111

Avaya

MARCH 19, 2019

This blog was first published Jan 31, 2019 on the C3i Solutions blog. It’s time to prepare for the growth of digital and social in customer care in 2019. According to the survey, social is one of the first touchpoints for customer care, with customers more likely to contact brand social media channels before picking up the phone.

Social Media 45

Social Media 2019 Poor Customer Service Customer Care 45

NetBase

DECEMBER 13, 2019

Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 Brands need to have a firm grasp of customer experience analytics to be successful these days. And for good reason. That’s unfortunate.

Consumers 52

Consumers Connections Advertising Brands 52

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Super Brands Set to Entice – brands that are meeting consumer needs outside of offering 50% off.

Brands 84

Brands Retail Consumers Sales 84

ChurnZero

JANUARY 4, 2019

Let’s talk 2019 predictions. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019. In 2019, not only will this trend increase, it will become much more mindful.

2019 49

2019 Customer Success 2018 Chief Customer Officer 49

ShepHyken

NOVEMBER 18, 2019

Consumers And Brands Disagree On Customer Experience, Poll Finds by Ray Schultz. MediaPost) Consumers and brands are on a collision course over what makes a good customer experience. People are drawn to brands that can connect with them on an emotional level. My Comment: Are you ready for a reality check?

Article 73

Article 2019 Customer Service Retail 73

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Even if your brand isn’t international, your competitors are. monitor brand heath.

Social Media 65

Social Media 2019 Marketing ROI 65

Lithium

SEPTEMBER 13, 2019

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? Right now, Khoros customers can leverage the platform to deliver a fully connected customer journey.

2019 40

2019 Engagement Social Media Roadmap 40

Lithium

SEPTEMBER 13, 2019

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? Right now, Khoros customers can leverage the platform to deliver a fully connected customer journey.

2019 40

2019 Engagement Social Media Roadmap 40