NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Social Media Marketing Metrics. This is a dangerous game.

Social Media 65

Social Media 2019 Marketing ROI 65

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. And for your brand as well. Understanding Influencer Marketing on Reddit – A Sneak Peek.

2019 76

2019 Marketing Sports Brands 76

Oracle

AUGUST 6, 2019

Oracle OpenWorld 2019 will take place September 16-19 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle.

2019 47

2019 Marketing B2C Roadmap 47

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Contextualized data is at the heart of it.

2019 90

2019 Social Media Consumers Insights 90

Lithium

DECEMBER 28, 2020

Khoros Engage 2019 focused on innovative approaches to the biggest issues facing digital leaders today: solving the connection crisis, managing worst case viral scenarios, and of course: which color notebook will you take home? Some of the upcoming solution features are shown below: Khoros Marketing. Khoros Communities.

2019 52

2019 Engagement Social Media Roadmap 52

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Connections 42

Connections 2018 Brands Healthcare 42

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

2019 55

2019 Marketing Social Media ROI 55

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. MWC Barcelona 2019 Self-Service Sessions not to be missed. In a nutshell.

2019 95

2019 Innovation Telecommunications Events 95

ShepHyken

FEBRUARY 25, 2019

Entrepreneur) Every brand touchpoint is important. Every interaction is a chance for your employees to communicate the experience that your brand provides. Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. CX is for retail brands, as in B2C.

2019 87

2019 Article Customer Service Guest Experience 87

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. What netnography in 2019 offers is more than a buyer persona based on demographics and assumptions.

2019 71

2019 Engagement Entertainment Sports 71

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. The gaming industry, in fact, generated $120 billion of revenue in 2019, a number that looks to keep rising. Let’s look at 3 ways your company can effectively connect in a virtual space.

Marketing 106

Marketing Sports Advertising 2019 106

CSM Magazine

NOVEMBER 19, 2018

Sabio’s Chief Innovation Officer, Stuart Dorman highlights what he sees as the 10 key CX technology trends that will shape successful customer experiences during 2019 and beyond. 10 Key CX Technology Trends for 2019. Expect 2019 to see this trend accelerate, particularly as we see the trust agenda escalating in today’s post-GDPR world.

2019 88

2019 Customer Experience Social Media Innovation 88

Oracle

DECEMBER 12, 2019

The business world’s relentless focus on customer experience (CX) continued around the globe in 2019, and CX experts and business leaders captured their experiences in thought-provoking customer experience quotes. Emotional connections are the core of your CX increase gross margin and sales growth. CX as one connected process.

2019 58

2019 Customer Experience Competitive Advantage Customer Care 58

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ChurnZero

JANUARY 4, 2019

Let’s talk 2019 predictions. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? As the chatbot craze subsides, I anticipate behind-the-scenes AI to become a major trend in 2019. In 2019, not only will this trend increase, it will become much more mindful.

2019 73

2019 Customer Success 2018 Chief Customer Officer 73

ShepHyken

MARCH 3, 2019

4 Brands That Mastered the Omnichannel Experience by Erin Ollila. Smarter CX) Take a look at how 4 brands are mastering omnichannel customer experiences across different industries. Here are four short case-studies from four recognizable brands that may give you a few ideas on how to leverage omnichannel.

2019 94

2019 Article Customer Service Omnichannel 94

Oracle

APRIL 1, 2019

Today, the omnichannel customer experience (CX) is quickly evolving into the core brand CX. Brands designing and delivering their omnichannel customer experience have more opportunities to get their CX right. Omnichannel is the new minimum threshold for brands.

Omnichannel 108

Omnichannel 2019 Customer Experience Touchpoint 108

ShepHyken

DECEMBER 30, 2019

Using Social Media to Connect with Your Most Loyal Customers by Michael A. Note: Be careful not to move from relationship building to blatant marketing, or the strategy may backfire. Good, the Bot and the Customer Experience: Five tips for brands looking to embrace AI-driven customer service by Arun Mani.

Article 111

Article 2019 Customer Service Social Media 111

Oracle

FEBRUARY 12, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Oracle Modern Customer Experience 2019? How to Be a Storytelling Marketer.

2019 71

2019 Customer Experience Events Sales 71

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

2019 40

2019 Marketing Social Media ROI 40

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. Engagement means connecting their daily duties with the bigger vision, every day. Engaging customers means connecting with them emotionally. Loyalty is not granted generationally based on what brands our parents used.

Leadership 283

Leadership Culture Customer Centricity 2019 283

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Social Media 78

Social Media Marketing 2021 Events 78

Oracle

FEBRUARY 5, 2019

In honor of Valentine’s Day this month, I asked some of the most brilliant CX thought leaders about what they LOVE about CX in 2019, and where practitioners should focus their time and attention. What CX Leaders LOVE in 2019. My wish for 2019 is to have leaders put their skin in the game. And, I’ll do you one better.

2019 92

2019 Customer Experience Leadership Webinar 92

Hallmark Business Connections

MARCH 16, 2021

30, 2020, online sales ordered by Baby Boomers increased nearly 50% each week compared to the same period in 2019. With the increase in options that online shopping affords, we also saw brand loyalties tested. Here are three strategies you can employ when marketing to Boomers during the pandemic (and beyond). Keep it real.

Marketing 98

Marketing Social Media Retail Insurance 98

ShepHyken

AUGUST 12, 2019

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. A good CX that connects emotionally will customers to become loyal. Why brands must prioritize the happiness of millennial shoppers by Derek O’Carroll. He’s one of the most respected people in the customer service/CX/marketing world.

2019 96

2019 Article Customer Service ROI 96

Qualtrics

FEBRUARY 13, 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. Below are 10 brand and marketing conferences that you should check out for 2019.

2019 20

2019 Brands Marketing 2018 20

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Marketing Musts in a Post-COVID World – how to be prepared, not surprised.

Brands 84

Brands Retail Consumers Sales 84

Oracle

JANUARY 16, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Ready to register for Modern CX 2019? Getting Personal: Brands Discuss their Distinct Paths to Unify Sales & Service.

2019 60

2019 Sales Customer Experience Events 60

Hallmark Business Connections

JUNE 2, 2021

People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. Yet the litmus test for socially responsible marketing doesn’t have to be complicated.

Advertising 52

Advertising Marketing Brands Connections 52

Kitewheel

JANUARY 4, 2019

This transformation has given us a clearer picture of the path customer journeys will take in 2019 and how we can best support the changing landscape. Kitewheel also saw a surge of interest from brands and agencies in markets that are just beginning to bring customer journeys to life. Key Customer Journey Trends in 2019.

Customer Journey 45

Customer Journey 2019 2018 Customers 45

Oracle

DECEMBER 24, 2019

This 2019 holiday shopping season, brands are tapping into the power of emotion to connect with customers and build customer loyalty. John Lewis is a 150+ year old British department store brand with 50 stores across the United Kingdom. It topped a 2017 customer survey of brands for perception of quality and reputation.

Loyalty 55

Loyalty Brands 2019 Advertising 55

Oracle

JULY 1, 2019

In a new video with a strong message, Jay Baer, customer experience expert and founder of Convince & Convert, explains that to keep up with these new standards, companies must be truly connected internally. Great and memorable customer experiences are created from internal connectivity. Copyright © 2019 Oracle.

Connections 50

Connections Customer Experience 2019 Customers 50

NetBase

DECEMBER 13, 2019

Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 This will not be the case for long though, as online is becoming its own best marketing tool, promoting its own necessity just by existing!

Consumers 52

Consumers Connections Advertising Brands 52

Oracle

NOVEMBER 27, 2019

From transformations in customer service technology and grocery shopping, to social media shopping and changes in the delivery and brick-and-mortar experience, here’s a look at innovations reshaping retail in 2019 and beyond. Retail innovations are changing how consumers connect with brands. The future of retail.

Retail 74

Retail Innovation 2019 Multi-Channel 74

CSM Magazine

JULY 29, 2020

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . Some brands won and some lost in the mix. Emily Crisps. Emily Crisps. Typical”, and another “Hmmm…Maybe we should have made a TV ad instead”. TESCO – Food Love.

Marketing 104

Marketing Social Media Multi-Channel Advertising 104