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A Contrarian View on the United Airlines Customer Nightmare (We all have a role to play)

Michelli Experience

I was going to write a blog about all the missteps involved in the United Airlines customer experience disaster. Then I started seeing an “abundance of critics” rushing out of the woodworks – some of whom clearly have never tried to help a company strike a balance between customer needs and profitability. Such things as….

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Hospitality Brands: Facing the Pressure with Digital Solutions

Lithium

The frustrations of dealing with the various customer care teams aren't generally baked into their travel plans. Khoros is here to say that there’s much more to customer engagement in the travel industry than Twitter and outdated phone systems. Thankfully, Khoros’ customer Airbnb has provided a perfect game plan.

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Travel Customer Care Excellence, Informed by Social Listening

NetBase

When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Here are some ways!

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Customer Care: Dealing with a crisis you couldn’t plan for

Qualtrics

Customer Care Managers are used to dealing with regular surges in demand. Most customer care centers (also referred to as contact centers) have an established process, planned months in advance to ensure they cope adequately and maintain the customer experience. Future of Customer Experience, PwC 1.

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It’s not your fault but it is your responsibility

Zeisler Consulting

I recently wrote about how important it is that brands not just be competent in delivering the products or services they provide to their Customers. If your Brand Promise is ease-of-use, you may make your product uncomplicated and simple. Or do you even bother? Their reaction to my email?

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A Contrarian View on the United Airlines Customer Nightmare (We all have a role to play)

Michelli Experience

I was going to write a blog about all the missteps involved in the United Airlines customer experience disaster. Then I started seeing an “abundance of critics” rushing out of the woodworks – some of whom clearly have never tried to help a company strike a balance between customer needs and profitability. Such things as….

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.