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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. People in Barcelona are buying a lot more ice-cream lately.

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Travel Customer Care Excellence, Informed by Social Listening

NetBase

When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Here are some ways!

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A Contrarian View on the United Airlines Customer Nightmare (We all have a role to play)

Michelli Experience

I was going to write a blog about all the missteps involved in the United Airlines customer experience disaster. Then I started seeing an “abundance of critics” rushing out of the woodworks – some of whom clearly have never tried to help a company strike a balance between customer needs and profitability. Such things as….

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3 Ways Companies can Reset—and Win—at Customer Loyalty

Think Customers

The importance of customer loyalty and retention can’t be overstated. Loyal customers are less price sensitive and more likely to make frequent purchases—in addition to being brand advocates. Research also shows that just increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers.

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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers.

Loyalty 74