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Top 5 Customer Service & CX Articles for Week of March 11, 2024

ShepHyken

But brands in touch with consumer realities are also waking up to the power of “customer empowerment” as a lever for their CX strategy. Hotels and airlines have been practicing this for years, raising and lowering rates based on busy (or not-so-busy) times. And touchpoints don’t always involve customers interacting with employees.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Say you fly on Southwest Airlines and don’t care for their A/B/C boarding scheme with no assigned seats. Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum. Some call it a “ cattle call.”

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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. AI-driven insights provide consumer behaviors and preferences, as well as uncover new trends and overall a more personalized experience.

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The Kustomer Service Pulse: 2023’s Viral Customer Service Moments

Kustomer

Here is a collection of some viral customer service moments this year, and how brands can learn from these experiences to improve their offerings and ultimately build trust and loyalty among consumers. He calmly explained every sound and bump, holding her hand when the passenger was scared.

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The Kustomer Service Pulse: Viral Customer Service Moments

Kustomer

Southwest Airlines Rescues a Forgotten Bridesmaid Dress After flying to her sister’s wedding in Costa Rica, this bridesmaid realized she forgot to pack her bridesmaid dress, leaving it back home in Texas. As a last resort, she reached out to Southwest Airlines on Twitter after seeing they had a flight to Costa Rica the next morning.

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The Evolving Landscape: New Trends in Customer Service Strategies

CSM Magazine

It operates as a key touchpoint between a business and its customers – a platform where relationships are built, trust is established, and loyalty is earned. For example, many airlines now offer self-service check-in kiosks at airports, reducing long queues and wait times for customers.