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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Before you start innovating, remember what customers want, and how to deliver it on their terms! Customer or Company Mission? This post compares the mission statements of two airlines and it’s sure to get you thinking about your own. 13 Tough Questions to Skyrocket Customer Experience Improvement. Automated replies?

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5 Top Customer Service Articles For the Week of March 26, 2018

ShepHyken

Southwest Airlines Had a Brilliant Reaction When a Passenger’s Wi-Fi Wouldn’t Work by Bill Murphy Jr. My Comment: Let’s start this week’s Top Five with a great story featuring Southwest Airlines. How Chewy Built a $3 Billion Business Based on Customer Experience by Mike DuPuy.

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5 Top Customer Service Articles For the Week of April 17, 2017

ShepHyken

My Comment: Many brands track social media posts to respond to complaints and customer support issues. The way Wendy’s, the restaurant chain, responded to a recent tweet is a perfect example of what happens when companies do social media the right way. Social media gives customers a loud voice and a huge platform.

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It’s Time to Be Honest About the People in Your Experience

Experience Investigators by 360Connext

Connecting the dots of customer experience. Here are some valuable lessons from the customer experience case studies presented at Experience 2017. Using truly customer-focused metrics. Who wants to work in a place where customers complain both to and about the employees in viral videos and publicly on social media ?

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5 Top Customer Service Articles of the Week 10-18-2021

ShepHyken

(Dan Gingiss) Find a “candle” in your customer experience and see if you can upgrade it to the way-cooler “sparkler.” Your customers will thank you, and they’ll be much more likely to share their positive experience with friends, family, and social media followers. And I predict we won’t even need a phone in the future.

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5 Top Customer Service Articles For the Week of May 22, 2017

ShepHyken

Companies must learn to strike a balance between technology and human-to-human if they want to maintain an emotional connection with their customers. 2017 Customer Experience Lessons from the Airline Industry…So Far by Sarah Frazier. So, it’s time for a more positive spin on all of this. For information contact or www.hyken.com.

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