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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
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Chiropractor marketing 101: How to build a thriving practice

BirdEye

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

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Salesforce CPQ: A Tool to Boost Sales Productivity and Profitability

CSM Magazine

This software simplifies the sales cycle, enhances customer experience, and maximizes sales opportunities. In this article, we will explore how Salesforce CPQ empowers businesses by streamlining their sales operations. This integration enables businesses to understand customer interactions throughout the sales journey.

Sales 52
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Driving Marketing with AI

LoyaltyPlus

Article posted on ITWeb. When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Budgets are tighter than ever in the post-pandemic market.

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

A well-designed CX strategy can be the main aspect that helps you attract and retain your customer base, so you don’t want to leave anything up to change. Instead, your brand needs to have incredibly intentional customer experience management techniques in place. So how do you guide customers through these stages?

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How the Right Email Marketing Tools Can Improve Your Business

CSM Magazine

In email marketing, following these standards doesn’t only mean being honest with your customers. By using the right email marketing tools for good customer management, you’re able to promote customer loyalty, invite more prospects, and grow your business. All of these create success as an email marketer.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What is a contact center CRM? .