Forrester's Customer Insights

SEPTEMBER 29, 2021

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

Automotive 49

Automotive 2021 Events Management 49

John Paul

OCTOBER 22, 2018

For 10 years, John Paul has been supporting large brands in the automotive sector with different tailor-made loyalty solutions and continues to develop its expertise in this area. Today, the automotive industry represents a major part of the Group’s sales, and is the second formal sector for John Paul, after banking & insurance.

Automotive 40

Automotive Transportation Travel Banking 40

Eptica

FEBRUARY 6, 2019

For example, automotive and oil companies need to transform to deal with the rise of electric and autonomous vehicles, while banks face competition from nimble fintech upstarts. Sometimes, rather ironically, the whole change process can have the opposite effect and rather than strengthening customer trust it can damage or destroy it.

2008 73

2008 White Paper 2019 Automotive 73

Qualtrics

NOVEMBER 12, 2020

Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Hear the full interview.

Financial 26

Financial Insights Customers Automotive 26

SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. By using such a tool, you can easily gather feedback from your customers, analyze it, and gain valuable insights into their experiences.

B2B 52

B2B Feedback NPS Demo 52

Thunderhead

JULY 9, 2018

In 1913, Henry Ford introduced the moving assembly line to a burgeoning automotive industry, revolutionizing global manufacturing forever. Incredibly, this single innovation compacted the vehicle assembly time from 12 hours to just 90 minutes , enabling labor costs (and crucially, vehicle price) to be radically reduced.

Automotive 63

Automotive Customer Experience 2020 Call Center 63

SmartKarrot

AUGUST 12, 2021

Over the last few years, the digital revolution has changed the way businesses relate to customers. With the increasing expectations of customers, companies need to look out for new ways to interact and improve their processes and service quality. How is AI Being Applied to Improve Customer Experience?

Customer Experience 11

Customer Experience Automotive E Commerce E-support 11

Forrester's Customer Insights

AUGUST 16, 2021

Of the many innovations we discuss, connected insurance may be the most polarizing. I speak often with clients about the role of technology in insurance. Connected insurance (CI) is nascent across most insurance lines.

Insurance 42

Insurance Connections Innovation Technology 42

Qualtrics

SEPTEMBER 15, 2020

Juliana Holterhaus, PhD, Senior XM Scientist, is the lead consultant for Qualtrics Digital Customer Experience. Here are a few takeaways from the discussion… What are the shifts we’re seeing right now to customer experience - specifically digital? So much of it comes down to following the path of the customer. Absolutely.

Brands 26

Brands Healthcare Innovation Consulting 26

Forrester's Customer Insights

FEBRUARY 15, 2016

Last year almost ¼ of attendees came from industries other than telecom and technology, including 4% from finance, 3% from government and others from automotive, pharmaceutical, retail, education, and entertainment. Read more Categories: Innovation. I expect even more diversity this year. Internet of Things. smart city.

2016 30

2016 Automotive 2013 2014 30

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Customers interact with brands in various environments. Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Forrester's Customer Insights

AUGUST 16, 2021

Hard to believe we’re almost three quarters through 2022. Now seems as good a time as any to draw your attention to one of last year’s predictions on insurance. I really like our prediction that connected devices will drive a 50% increase in the usage based insurance market. Not because the odds of it […].

Insurance 28

Insurance 2022 Connections Marketing 28

Forrester's Customer Insights

JUNE 5, 2019

Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the […].

Automotive 53

Automotive Innovation Technology Customers 53