ERDM

NOVEMBER 10, 2020

“The ‘glass-is-half-full’ optimist in me says, ‘Here’s a global crisis – let’s use this time to identify all the things we need to do to create significant improvements in the customer experience ,” says Baruch, who is executive vice president and chief strategy and marketing officer at MSC Industrial Supply Co.,

E Commerce 52

E Commerce B2B Net Promoter Score E-support 52

BirdEye

NOVEMBER 20, 2023

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. Here’re a few compelling reasons why referral marketing holds potential as a growth strategy: Building trust: Referrals originate from trusted sources instilling confidence in new customers about your business.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

Bob Hayes

AUGUST 15, 2016

Customer Experience Leaders Outperform Customer Experience Laggards. Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty.

Loyalty 64

Loyalty CEM Customer Experience Social Media 64

Lumoa

JUNE 30, 2022

Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. Many customer experience and customer insights teams suffer from a lack of good data. Lack of good data. It’s tempting to get stuck on the leadership level.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110

Forrester's Customer Insights

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 68

B2C B2B Customer Experience Management Customer Experience 68

Lumoa

MAY 5, 2022

The Benefits of a Customer Experience Strategy Customer Experience strategy gathers the threads and shows the way Five important steps for the development and implementation of CX CX in the crystal ball What is Customer Experience? CX is the customers’ experience of the product or service itself.

Customer Experience 110

Customer Experience E Commerce Consulting E-support 110

Bob Hayes

SEPTEMBER 18, 2017

Customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Customer professionals said their biggest roadblock was the inability of translating customer insights into business operations.

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

Forrester's Customer Insights

AUGUST 11, 2021

Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […]. Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop?

B2B 42

B2B 2021 Customers Employee Experience 42

BirdEye

NOVEMBER 8, 2023

Some include general third-party review site platforms that cover a broad spectrum of products and services, while others specialize in specific industries or cater exclusively to B2B services. If you’re wondering, ‘Where can I leave a review for a company that is B2B?’ business review sites platforms are the perfect place.

Travel 58

Travel Hotels Social Media Healthcare 58

ClearAction

APRIL 18, 2020

Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share. Accordingly, mature customer experience management can reduce business risk. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Retently

JULY 28, 2019

Whether your team uses Retently or you’re just curious to learn more about customer feedback workflow automation, take a look at these practical ideas: 1. You need to reach out – and this has to be personalized for each customer segment (Promoters, Passives, and Detractors). Automate the feedback loop.

Feedback 95

Feedback NPS Roadmap Customers 95

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. B2C companies sell to consumers.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

Customer Guru

AUGUST 8, 2018

Adam is a globally recognized expert on customer experience. He is the co-founder and director of Genroe, a consultancy that specializes in Net Promoter®, customer feedback management, data analysis, and customer experience management. Adam Toporek Follow @adamtoporek. Augie Ray Follow @augieray.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 88

Loyalty CEM Customer Experience Social Media 88

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

ClearAction

DECEMBER 31, 2015

Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Shared vision, strategic planning, and governance are rarely discussed in customer experience literature.

Customer Experience 63

Customer Experience ROI Government Sports 63

SurveySensum

MARCH 15, 2024

Well, how about I tell you that the whole process of market research can be automated and made simple, saving you a ton of time and energy, and can also help you in customer experience management ? It lets you send NPS, CES, CSAT, product, onboarding, and many VOC surveys to your customers. Sounds too good to be true?

2024 52

2024 Marketing Demo NPS 52

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Lumoa

FEBRUARY 15, 2021

The leading B2B technology company Outotec uses Microsoft Dynamic to collect customer feedback and use Lumoa to find customer insights from the responses. In practice, you will just need to set-up a trigger or an automated workflow in your CRM and insert the survey link in your email.

Customer Experience 94

Customer Experience Feedback Customers Banking 94

Forrester's Customer Insights

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 43

B2C B2B Measurement Customer Experience Management 43

Amity

JULY 28, 2014

Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? There is a plethora of information and insights out there (customer success is a very hot topic right now) to guide you in right direction. You don’t have executive buy-in.

Customer Success 48

Customer Success Chief Customer Officer Metrics Customer Journey Mapping 48

Horizon CX

SEPTEMBER 30, 2013

Those organizations that hold the customer supreme in their business strategy have discovered that it really is all about the customer. How are B2B high-tech organizations able to keep pace with their high-tech competitors? How big is the risk represented by the way we currently engage with customers?

CEM 55

CEM Customer Experience 2007 2011 55

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Workshop 2015 83

Forrester's Customer Insights

SEPTEMBER 28, 2018

“Say, Tom, let me whitewash a little.” ” “No –no–I reckon it wouldn’t hardly do, Ben. Aunt Polly…she’s awful particular about this fence; it’s got to be done very careful; I reckon there ain’t one boy in a thousand, maybe two thousand, that can do it the way it’s got to be done.”

B2B 37

B2B Customers Customer Relationship Management Customer Relationships 37

Forrester's Customer Insights

FEBRUARY 10, 2020

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.

Customer Success 62

Customer Success Customer Experience Management Customers Management 62

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led.

B2B 54

B2B Customer Experience Customer Centricity 2013 54

Lumoa

JANUARY 23, 2018

Even if the feedback is read, it is not necessarily aggregated into leadership level in a way that would enable management decisions. Even if your customer service agent or customer insight analyst reads all the comments and even responds them, do you know what decisions you need to make in the leadership team?

NPS 121

NPS Financial Feedback Net Promoter Score 121

ClearAction

JULY 21, 2016

How to Increase Synergy in B2B Voice-of-the-Customer Lynn Hunsaker. If you’re looking for ways to gain more value from customer feedback, one of the best things you can do is banish silos. Beyond that, consider the silos of various components of customer experience management (CXM).

B2B 54

B2B Customer Retention Customer Experience Management Connections 54

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Qualtrics

AUGUST 22, 2019

How do I deliver a great business-to-business (B2B) customer experience (CX)? This is a question we increasingly hear leaders from B2B organizations asking. By 2020, Accenture Interactive predicts digital CX will be the main differentiator for B2B companies. CX in B2B is a different ball game than B2C.

B2B 29

B2B B2C NPS Insights 29

Forrester's Customer Insights

MARCH 11, 2024

Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.

2024 54

2024 Loyalty Measurement Customer Centricity 54

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Forrester's Customer Insights

AUGUST 7, 2023

Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue.

Advertising 26

Advertising Consumers Measurement B2C 26

SmartKarrot

JULY 15, 2022

Furthermore, these diagrams can facilitate clear feedback processes due to their storage capabilities, enabling modern businesses to easily refer to historical customer data and make relevant changes to customer journey cycles. This can help CCOs easily understand customer journeys using valuable feedback. Clarabridge.

Customer Journey Mapping 10

Customer Journey Mapping Chief Customer Officer Customer Journey User Experience 10

Forrester's Customer Insights

DECEMBER 27, 2023

Customer experience (CX) has been a professional competency for two decades, and “Prove CX ROI” is still our CX clients’ top priority! Obstacles Ahead! Forrester’s data shows that 86% of CX professionals are building (or rebuilding) their business cases.

ROI 33

ROI Customer Experience Customers Customer Experience Management 33

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Definition 64

Definition Net Promoter Score Customer Experience B2C 64

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 130

Customer Experience Customer Centricity Net Promoter Score Feedback 130