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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

2024 72
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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. Read this article and learn more about what customers expect.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Word clouds can help others in the organization connect with the real language customers use again and again! The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Absolutely!

Article 133
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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Determine what others in your organization need to know to really connect with the person who is your customer. Prioritizing improvements along the customer journey.

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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Here’s how. must practice.

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