Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

MAY 19, 2023

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? How to use NPS in banking and financial services?

Banking 52

Banking NPS Net Promoter Score Financial 52

2020 Research

SEPTEMBER 1, 2022

Good branding. No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. Do not expect loyalty from your customers — earn it. And the best way to do that?

Brands 52

Brands 2022 Banking Advertising 52

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

2024 66

2024 Article Customer Service Contact Center 66

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. You can observe this in the last 20 years of Tesco’s growth, which obediently correlates to the Bank of England base rate. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix]. This is, in effect, a monetized loyalty strategy.

Retail 110

Retail Brands Banking 2015 110

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ShepHyken

NOVEMBER 14, 2022

It was fairly one-dimensional, easily addressed with physical phone banks and basic staff management processes. Loyalty and repeat customers are up for grabs. Why Reducing Customer Effort Leads To Loyalty by Dan Gingiss. Why There’s Much More to Loyalty Schemes Than Just Bribing Customers by Hannah Bowler.

White Paper 70

White Paper Article 2022 Customer Service 70

Kayako

AUGUST 21, 2018

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Consumers want to do business with brands that understand them. Those are the brands that can deliver the right kind of value and make customers’ lives better.

Customer Retention 49

Customer Retention Loyalty Loyalty Programs Competitive Advantage 49

SmartKarrot

JUNE 2, 2022

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Blog 10

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

LiveChat

JULY 10, 2015

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers. Times have changed.

Loyalty 77

Loyalty Loyalty Programs 2004 Airlines 77

LiveChat

JULY 10, 2015

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers. Times have changed.

Loyalty 74

Loyalty Loyalty Programs 2004 Airlines 74

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

SurveySparrow

JUNE 28, 2023

The true essence of a personalized customer experience lies in tailoring the individual’s journey with your brand to meet their specific needs and expectations. By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

Customer Bliss

OCTOBER 11, 2016

Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Mark leads Hilton’s customer strategy as SVP and global head of loyalty & partnerships. He creates innovative programs, products and partnerships that drive engagement, grow share of wallet and accelerate performance.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

West Monroe

MAY 31, 2019

The three largest banks in the United States are all leveraging chatbot technology in one way or another, with JP Morgan piloting a virtual assistant for corporate treasurers , Wells Fargo piloting a Facebook Messenger-based customer service bot , and Bank of America rolling out their branded, app-based conversational assistant ‘Erica’.

Banking 40

Banking Financial Contact Center ROI 40

Beyond Philosophy

JUNE 21, 2015

Without this foundation of trust between employer and employee, there can be no ambassadors, and these ambassadors are a key factor in creating the Customer Experience you want for your brand. Special early-bird registration offer: Free Whitepaper Download, “Loyalty Programs vs. Loyalty Behavior: Do Marketers Get What They Intend?”.

Employee Experience 160

Employee Experience Customer Experience Loyalty Programs B2C 160

Currency Alliance

MARCH 24, 2020

Currency Alliance is offering fee-free exchanges of loyalty currencies, between travel and non-travel brands, for the next six months. Travel brands are suffering from Covid-19 more than most, with the grounding of aircraft, and very low occupancy for those hotels which have not yet closed.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

ShepHyken

JULY 11, 2016

Championed by the most customer centric brands in the world, such as the Ritz Carlton, the importance yet simplicity of ‘pleases’ and ‘thank yous’ cannot be underestimated in the effect they can have on customers and the way they are made to feel in their daily interactions with organisations and their people. Want Customer Loyalty?

2016 81

2016 Article Customer Service Loyalty Programs 81

Interactions

SEPTEMBER 8, 2023

Brands committed to creating exceptional customer experiences have turned to conversational AI solutions like Interactions Intelligent Virtual Assistant (IVA). Getting stuck in a loop or being misunderstood by an automated customer care system brings out the worst in humanity. If recordings were published, your grandmother would surely blush!

Interaction 62

Interaction Customer Service Contact Center Multi-Channel 62

ShepHyken

JUNE 20, 2016

Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused. Successful customer experience moves past loyalty and towards desire b y Barb Mosher Zinck. The big take away is the level beyond customer loyalty, which is desire.

2016 78

2016 Article Customer Service Loyalty Programs 78

CSM Magazine

AUGUST 15, 2022

Customer service teams need to give a great first impression of whichever brand they work for. Banking Methods. When you’re dealing with different banking and transfer services from all over the world, things can get a little bit tricky. Promotional offers, bonuses, and loyalty programs.

Banking 52

Banking Customer Care Loyalty Programs Customers 52

Kitewheel

FEBRUARY 11, 2020

This tip is one that some travel brands have already implemented. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app. If you want to deliver great customer experiences, connecting more people to your owned media and loyalty program is key.

Airlines 52

Airlines Loyalty Programs Travel Download 52

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

ENGAGE.cx

JULY 18, 2018

Your retail store, restaurant, hotel, bank, etc…. And because of that, brands struggle to drive full ROI from both their marketing efforts and physical venues. Are they in my loyalty program? Modern enterprise marketing platforms from Adobe, Oracle, Salesforce and others are great at engaging with web and app customers.

Hotels 40

Hotels Loyalty Programs Banking ROI 40

ProProfs Chat

MAY 31, 2019

Loyalty goes a long way in defining and building relationships between people. How to Cultivate Customer Loyalty. . # How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

NetBase

MAY 26, 2020

Brands really require nuanced social listening options to sort it all out. This is evidenced by the fact that Facebook is already sitting in the neighborhood of top ecommerce brands in regard to social engagement. Many brands and small businesses already have a Facebook page where they can interact with consumers.

E Commerce 97

E Commerce Retail Social Media E-support 97

delighted

JUNE 1, 2022

bank, 82% of failed businesses cited cash flow as a factor in their collapse. Most importantly, a high lifetime value shows a degree of brand loyalty. For the second part of the formula, you need to dive into your figures and calculate how long the average customer has a relationship with your brand. According to one U.S.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

Beyond Philosophy

FEBRUARY 25, 2016

Trust creates, what my colleague Colin Shaw calls, an emotional bank account. At Target, though, trust was broken with data breaches affecting 110 million customers (40 million accounts, and the theft of 70 million more customer records), whose bank security has been significantly impaired, with massive withdrawals.

2013 79

2013 Banking Financial 2014 79

BirdEye

APRIL 20, 2023

You can also use local groups and hashtags to promote your business, letting you put your brand in front of an audience that is more likely to become customers. They usually take the form of a landscape, skyscraper, or square image with some text that briefly describes the brand, product, or service offering.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding?

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.

Wireless 94

Wireless Loyalty Programs Automotive Consulting 94

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Leadership 40

Leadership Automotive Hospitality Travel 40

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

2023 52

2023 Loyalty Innovation Loyalty Programs 52