Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. It just won’t grow with stand-alone loyalty programs.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

APRIL 7, 2015

We booked a flight to Puerto Vallerta, Mexico in October. We booked our flight through US Airways , but all our flights were operated by American Airlines. It should be noted it was booked this way through the airline, meaning we weren’t cobbling together two flights. Why did we book it this way? (We

Airlines 307

Airlines Customer Experience Travel Books 307

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

SurveySensum

JANUARY 18, 2024

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. For instance, a beverage brand might create an interactive SMS poll: “Hey [Customer Name]!

Marketing 52

Marketing Fashion Demo Customer Journey 52

Beyond Philosophy

FEBRUARY 27, 2017

These new perks revolutionize how all Hilton Honors members can use their Points, senior vice president and global head of customer engagement, loyalty and partnerships Mark Weinstein said in a press release. But rewards programs alone – no matter how good – aren’t going to create customer loyalty.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 56

Loyalty Programs Entertainment Books Loyalty 56

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Customer Centricity 48

SurveySparrow

JUNE 28, 2023

Thus, it fosters customer engagement, driving an uptick in conversion rates. In essence, personalization humanizes business interactions, creating meaningful relationships that resonate with customers, positively impacting the brand’s reputation and growth.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

SurveySparrow

SEPTEMBER 25, 2023

Read More: 10 Best Customer Experience Books of All Time What Is the Customer Experience Lifecycle Model? Let’s now look at the inner workings of the customer experience lifecycle. It’s about turning one-time buyers into repeat customers.

Customer Experience 52

Customer Experience E Commerce Social Media E-support 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

BirdEye

NOVEMBER 16, 2023

Spruce up your Google Business Profile Your Google Business Profile is your one-stop shop to ensure more customers engage with you when they see your name in local search results. Creating social media pages for the business and specifying the right NAP in the profile description or bio.

Marketing 62

Marketing Social Media Advertising User Experience 62

Kitewheel

MARCH 4, 2019

We recently wrote about a negative preflight communication experience , but to summarize, airlines and other travel companies often fail to track the full range of potential customer interactions. Contextual relevance drives customer engagement. What makes RTIM different from traditional messaging is context.

Travel 40

Travel Hospitality Customer Journey Airlines 40

SurveySensum

JANUARY 26, 2024

Educational Resources : Provides webinars, case studies, and tutorials to help customers deepen their understanding of your product. Produce informative resources, such as how-to guides, e-books, blog posts, and tutorials. Seamless Transition : Ensure that the onboarding process is easy and seamless for your customers.

Customer Journey 52

Customer Journey Social Media Touchpoint Webinar 52

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Retailers spend billions of dollars on loyalty programs and hope that it brings customers back.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Grateful people do not deny or ignore the negative aspects of life.

Customer Experience 45

Customer Experience Loyalty Programs 2003 Loyalty 45

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. Recognize and Reward Engagement. Customize Offers.

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Michelli Experience

OCTOBER 24, 2017

Shelagh highlights a brand I’ve written about in my book The Zappos Experience , as well as their parent company Amazon.). Market with a positive message and build loyalty programs anchored to doing good in the world. (She gives examples of Uber, Lyft, Airbnb, and the proliferation of new products in the food category.).

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

Think Customers

NOVEMBER 3, 2020

There is a lot more emotional attachment customers have to [grocery] purchases. If you are buying a book or a CD, it does not matter where it came from. CS: How do you plan to continue to evolve both the contact center operations as well as the overall customer experience? And now customers expect it.

Contact Center 52

Contact Center Loyalty Programs Brands Connections 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

SmartKarrot

JUNE 15, 2020

For starters, you can ask them to sign up for free resources like a webinar, or a free e-book or perhaps a free version of your product. You may also choose to offer training modalities in various structures, whatever the form may be, ensure that it is highly accessible to your customers. The Fourth Stage of Activation. Final Take.

Customer Success 10

Customer Success Reference Loyalty Programs Customers 10

Currency Alliance

NOVEMBER 1, 2017

Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire.

Loyalty 45

Loyalty 2017 Loyalty Programs ROI 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

BirdEye

NOVEMBER 10, 2023

Set up booking and messaging. Look for local listing directories and contractor review sites where customers look for roofing companies in your locality. Be available to your customers 24/7, answer frequently asked questions, and use AI to analyze customers with Birdeye. Add regular updates with the Google Posts option.

Marketing 57

Marketing Social Media Advertising Books 57

ShepHyken

SEPTEMBER 19, 2022

The author shares a few ideas and examples on how to deliver on all four of these foundational loyalty strategies. The ‘invisible’ Future of Customer Experiences by Elliot Maras. My Comment: Sometimes, the best customer service is invisible. My Comment: How many different types of loyalty programs are there?

Article 64

Article 2022 Loyalty Programs Customer Service 64