ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

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Comm100

SEPTEMBER 22, 2016

“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” But other times we can take the wisdom someone else has so carefully researched, developed, and discovered by reading a book in your free time. ” – Charles W.

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ShepHyken

JANUARY 10, 2022

The author of this article, Joseph Michelli, also wrote the book that explains the “secrets” behind the way Mercedes-Benz delights its customers. He’s done the research, and if take the time to read this article (and his book), you’ll find ways to delight your customers, as well. Top Sales & Marketing Book 2021 by Top Sales Awards.

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ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

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ShepHyken

DECEMBER 3, 2023

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

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Win the Customer

SEPTEMBER 12, 2023

Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades. However, modernizing them with personalized rewards and incentives can take customer loyalty to new heights. Their recommendation engine analyzes user behavior and provides tailored product suggestions.

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Innovation Customer Experience Loyalty Programs Customer Centricity 59

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

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Beyond Philosophy

JULY 19, 2017

Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think. Per the 2017 Colloquy Loyalty Census, there are 3.8 So we add: · It must be easy.

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ShepHyken

JULY 4, 2022

75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions. My Comment: A loyalty program needs to be more than just points and perks. Welcome to Sage Book Club! by Jay Baer.

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Beyond Philosophy

DECEMBER 12, 2016

Per USA Today , this year’s Cyber Monday booked $3.45 Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. For example, the incentive for the loyalty program could be a good discount. billion in sales, representing 12% growth for Cyber Monday sales in 2015.

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Oracle

APRIL 15, 2021

In How to Win Friends and Influence People , the famous book adored by marketers, author Dale Carnegie said that there’s no word that people love to hear more than their own name. ” Modern customers seek modern loyalty programs. Modern loyalty programs are personal, seamless, and valuable to members.

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ShepHyken

JUNE 6, 2022

For example, a customer may not use a website to book a hotel room with you, but they might use it to buy your product. Fred Auzenne- 14 Steps to Creating a Customer Loyalty Program That Works by Anna Duke. But it’s important to design and implement your program carefully, keeping your customers’ needs and your goals in mind.

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ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

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Beyond Philosophy

MAY 10, 2017

And it makes you wonder, why do we call them “loyalty” programs if they don’t make customers loyal? What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment. True loyalty is based on shared values, positive emotional experiences and trust. What about those Loyalty Cards?

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SurveySparrow

FEBRUARY 22, 2024

So, if the customer buys a couple of thriller books, the site can suggest more books in the same niche. As a result, the satisfaction levels tend to increase, fostering loyalty as well. Customer loyalty programs are a strategic approach to encourage repeat business from customers. They are as follows.

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Customer Bliss

DECEMBER 20, 2018

One of my most popular podcast episodes of this year features Dan Heath, co-author of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact. Though not a CX book per se, it will definitely get you thinking about ways you can differentiate your brand and the experiences you provide to your customers.

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ShepHyken

SEPTEMBER 3, 2019

They discuss their new book, The Customer Centricity Playbook , and the “ Customer Centricity Manifesto ,” which teaches individuals and organizations how to build a customer-centric culture. Wait to create loyalty programs until you learn more about your customer base, their spending habits, and their wants and needs.

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CSM Magazine

JANUARY 24, 2022

Offer Referral Programs. Loyalty programs are another smart way to inspire your customers to refer your salon to their friends and bring in more customers. Loyalty programs automatically turn your customers into promoters. You can customize your referral and loyalty program however you’d like.

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Beyond Philosophy

NOVEMBER 2, 2023

One place where this concept might not bear out is regarding books. Many people buy books intending to read them and then don’t. However, few people regret purchasing those books. They are saving them for the future version of themselves that will put down the remote, pick up that book, and read it.

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BirdEye

NOVEMBER 30, 2023

While online bookings are still popular, curated travel experiences are also gaining traction. A recent survey shows that 87% of millennials use Facebook for travel booking inspirations, while 50% use Pinterest and Twitter to inspire them. Research shows that 83% of travelers read reviews before finalizing a booking.

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ShepHyken

OCTOBER 1, 2023

So, what better time to cultivate some customer loyalty so you can supercharge your sales towards the end of the year? I do like it, but I think it is more about creating a customer loyalty program focused more on repeat business than true loyalty. There is nothing wrong with that! is an excellent way to do so.

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Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

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Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

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ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Winning on Purpose: 4 Lessons from Customer Loyalty Guru Fred Reichheld by Liam Burns. Or, do they?

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ShepHyken

NOVEMBER 14, 2022

So much so that I wrote a book, The Convenience Revolution. My Comment: Most loyalty programs are really marketing programs. They are created to get customers back, but they don’t necessarily create loyalty. In fact, I applaud the successful programs that get customers to come back again and again.

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Experience Investigators by 360Connext

APRIL 7, 2015

We booked a flight to Puerto Vallerta, Mexico in October. We booked our flight through US Airways , but all our flights were operated by American Airlines. It should be noted it was booked this way through the airline, meaning we weren’t cobbling together two flights. Why did we book it this way? (We

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Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

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Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Take a look at your loyalty program.

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Currency Alliance

JANUARY 18, 2021

Other than the number of rooms booked, how much do hoteliers know about their guests? It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Yet like many hotels, most hotel loyalty programs are homogenous.

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SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Offer Loyalty Programs for Customer Delight Loyalty programs are like a warm welcome-back hug for your customers. ” The loyalty programs reward your customers for their repeat business.

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Customer Bliss

MAY 15, 2019

Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. Click here to learn more about the course and enroll. .

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Beyond Philosophy

JUNE 21, 2015

Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

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Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

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ShepHyken

FEBRUARY 14, 2017

So Lynn wrote the book Innovating Superior Customer Experience , to find a common ground with her peers in Silicon Valley. Take for example, loyalty programs. In addition to your own loyalty program, your customers may also be subscribers in all of your competitors’ loyalty programs, thus defeating the purpose of your program.

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ShepHyken

JUNE 6, 2018

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty.

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Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

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ShepHyken

APRIL 16, 2019

Lead with Loyalty with Guest Sandy Rogers. They discuss his new book, Leading Loyalty: Cracking the Code to Customer Devotion , and the importance of empathy, responsibility, and generosity in the customer experience. Implement a regular “loyalty huddle” with your team. Shep Hyken interviews Sandy Rogers.

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