ProProfs Chat

JUNE 30, 2020

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. Develop personal brand.

Books 85

Books Customer Service Customer Satisfaction Loyalty 85

Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news! 5) Make it Fun – This is about rewards and playfulness.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

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Article 2021 Customer Service 2026 148

ShepHyken

DECEMBER 3, 2023

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

Article 61

Article Customer Service 2023 Loyalty Programs 61

ShepHyken

JULY 4, 2022

75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions. My Comment: A loyalty program needs to be more than just points and perks. Welcome to Sage Book Club! by Jay Baer.

Article 71

Article 2022 Customer Service Loyalty Programs 71

ShepHyken

JUNE 6, 2022

Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. The DiJulius Group) Even as the demand for Chick-fil-A is at an all-time high, the private company will only grow at a pace they ensure they won’t jeopardize the brand experience. Travelers Today) Customer service should be an integral part of any brand’s strategy.

Article 68

Article 2022 Customer Service Loyalty Programs 68

Comm100

SEPTEMBER 22, 2016

“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” But other times we can take the wisdom someone else has so carefully researched, developed, and discovered by reading a book in your free time. ” – Charles W.

Books 71

Books Customer Service Culture E-support 71

Win the Customer

SEPTEMBER 12, 2023

Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades. However, modernizing them with personalized rewards and incentives can take customer loyalty to new heights. This not only leads to higher satisfaction but also creates brand advocates.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

QuestionPro Audience

JANUARY 3, 2017

However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. This could be an excellent opportunity for airlines and credit card companies to build brand awareness and loyalty through an in-flight food and beverage reward programs. Select your respondents.

Airlines 60

Airlines Loyalty Brands Entertainment 60

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Oracle

APRIL 15, 2021

In How to Win Friends and Influence People , the famous book adored by marketers, author Dale Carnegie said that there’s no word that people love to hear more than their own name. For this reason, when customers decide to commit to a brand, they go all in. ” Modern customers seek modern loyalty programs.

2021 94

2021 Loyalty Programs Poor Customer Service Loyalty 94

Beyond Philosophy

DECEMBER 12, 2016

Per USA Today , this year’s Cyber Monday booked $3.45 Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. Some brands have a certain reputation for going above and beyond in customer service. For example, the incentive for the loyalty program could be a good discount.

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Loyalty Programs Books 2015 2016 157

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

ShepHyken

OCTOBER 1, 2023

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. There is nothing wrong with that!

Article 67

Article Customer Service 2024 2023 67

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Beyond Philosophy

MAY 10, 2017

And it makes you wonder, why do we call them “loyalty” programs if they don’t make customers loyal? What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment. True loyalty is based on shared values, positive emotional experiences and trust. What about those Loyalty Cards?

Loyalty 137

Loyalty Loyalty Programs Airlines 2012 137

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. This is something that we see gathering pace in 2018.

2018 49

2018 Loyalty Brands Loyalty Programs 49

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Article 65

Article 2020 Loyalty Programs Customer Service 65

BirdEye

NOVEMBER 30, 2023

While online bookings are still popular, curated travel experiences are also gaining traction. Your business USP must be the focal point for digital marketing messages, branding development, and advertising efforts. Research shows that 83% of travelers read reviews before finalizing a booking.

Travel 108

Travel Marketing Social Media Hotels 108

ShepHyken

NOVEMBER 14, 2022

So much so that I wrote a book, The Convenience Revolution. The Drum) Loyalty schemes can’t just be transactional to win customers over – the best programs need to “integrate the entire customer experience,” say some of the marketers behind the most successful schemes. But true loyalty programs go beyond being transactional.

White Paper 71

White Paper Article 2022 Customer Service 71

Customer Bliss

DECEMBER 20, 2018

One of my most popular podcast episodes of this year features Dan Heath, co-author of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact. Though not a CX book per se, it will definitely get you thinking about ways you can differentiate your brand and the experiences you provide to your customers.

2018 147

2018 Customer Experience 2005 Chief Customer Officer 147

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Real-Life Brand Example: Disney+ Disney+ is a prime example of how personalization transforms customer experience. This commitment creates Apple enthusiasts, turning users into brand advocates. So, how to do it?

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. At the same time, marketers need sophisticated data analytics to execute personalized, relevant messaging at the speed of a consumer’s interaction with the brand.

Marketing 69

Marketing 2024 Social Media Download 69

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Beyond Philosophy

APRIL 18, 2017

Most people would choose (A), and in fact that’s been the trend with brands over the past few years. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Beyond Philosophy

NOVEMBER 2, 2023

One place where this concept might not bear out is regarding books. Many people buy books intending to read them and then don’t. However, few people regret purchasing those books. They are saving them for the future version of themselves that will put down the remote, pick up that book, and read it. Click here.

Books 88

Books Loyalty Programs Presentation Customers 88

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. However, smart companies see this as an opportunity to create brand evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Take a look at your loyalty program.

Loyalty 117

Loyalty Rewards Programs Loyalty Programs 2010 117

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

SurveySensum

JANUARY 18, 2024

Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. Imagine a customer purchasing a camera; they might receive a thank-you SMS saying, “Thank you for choosing [Brand]! This makes customers feel seen and appreciated throughout their journey with the brand 2.

Marketing 52

Marketing Fashion Demo Customer Journey 52

ShepHyken

JUNE 6, 2018

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty.

Airlines 98

Airlines Hotels Loyalty Programs Loyalty 98

Currency Alliance

JANUARY 18, 2021

Other than the number of rooms booked, how much do hoteliers know about their guests? It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

ShepHyken

DECEMBER 6, 2021

My Comment: I’ve been preaching for years (since my first book over 30 years ago) that customer service is not a department. And, there’s the strategy of customer loyalty programs. Yes, the patient receives the necessary treatment, but the success of the treatment is devalued by the frustration of the interaction.

2021 68

2021 Article Customer Service 2022 68

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. It encompasses every aspect of their stay or visit, from the booking process and arrival to the accommodation, services, and departure.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Beyond Philosophy

JUNE 21, 2015

Without this foundation of trust between employer and employee, there can be no ambassadors, and these ambassadors are a key factor in creating the Customer Experience you want for your brand. Special early-bird registration offer: Free Whitepaper Download, “Loyalty Programs vs. Loyalty Behavior: Do Marketers Get What They Intend?”.

Employee Experience 160

Employee Experience Customer Experience Loyalty Programs B2C 160

ShepHyken

OCTOBER 28, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. Four Brands Getting Customer Experience Right by Ryan Hollenbeck. And, anytime I can learn from an executive of a world-class brand, I pay attention.

2019 54

2019 Article Customer Service Loyalty Programs 54