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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

By Jeremy Watkin and the CX Accelerator Community I’ve got a big trip coming up, and in preparation, I needed to check my flight itinerary so I could book a rental car and long-term airport parking. It’s at that point I realized that I never received an email from the airline after booking my flight. 5) put profits before purpose.

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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . We discussed measuring Customer Experience correctly in a recent podcast. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys. The Types of Data for Your Metrics.

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Guest Blog: How One Experience Started My CX Passion

ShepHyken

Then again, Trader Joe’s returns policy is so good that customers would never regret purchasing anything from the store. I could write a book just about my Trader Joe’s customer experience! DoubleTree Hotels is another customer-centric organization that models good CX.

Blog 110
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Since when did CX become a “Game of Thrones”?

OpinionLab

I’m a big fan of the show, having seen all episodes and read all the books. NPS: Unchallenged but flawed and – maybe – set for a fall from grace (Cersei Lannister). Net Promoter Score (or NPS) is a KPI that has been widely accepted as an indicator of customer sentiment for years. A bit like Cersei.

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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52
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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52
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Using Customer Effort Score to Improve Retention: Three Creative Examples from CX Leaders

Wootric

At a time when customer retention is the name of the game, Customer Effort Score has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product or service, Customer Effort Score, more than CSAT, or even NPS, is the strongest predictor of customer loyalty.